Meeting/Event Information

A New Trend

July 27, 2012
11:30 AM to 1:00 PM
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Conference Center Florida Blue (Blue Cross Blue Shield)
4800 Deerwood Campus Parkway
Jacksonville, FL 32246

Registration for our July 27 meeting is now closed. But we may be able to fit you in if someone cancels. Please contact Mary Harvey via email at and she will let you know if there is an opening. Thanks!


You have probably seen them around town.  Maybe you’ve even tried their lunch fare.  Jacksonville now boasts more than a dozen food trucks covering the area with tasty treats ranging from artisan

tacos to tuna tar tar to BBQ smoked 16 hours over hardwood.  Run like restaurants on wheels and obeying the same rules as their stationary counterparts, these innovative business owners must deal with all sorts of zoning restrictions and are finding creative ways to get noticed and build their clientele.


Big supporters of that effort are Caron Streibich and Mike Field who, along with several others, launched Jax Truckies to promote the food truck movement in Jacksonville.  Their work has resulted in a phenomenally successful Food Truck Rally this past June where over 2000 people gathered in downtown Jacksonville to sample food truck fare.  Entry fees raised from the rally went directly to Second Harvest North Florida to help stamp out hunger and show the organizers’ commitment to charitable causes.  Caron and Mike now publish a daily schedule for more than a dozen trucks offering more than eight types of cuisine.


Join us on Friday, July 27 for lunch from “On the Fly” food truck, when Caron and Mike will share their experiences successfully promoting the food trucks with virtually no budget.  And, as an added bonus, they’ll talk about their other project – Jax Cash Mob – which has brought this unique local buying event to a number of Jacksonville neighborhoods like Avondale and San Marco and is set to bring more. 


Both the Jax Truckies and Jax Cash Mob demonstrate how to create effective campaigns defined by low costs methods of unlocking the power of social media.



Here’s the Plan

We will meet at Florida Blue’s Conference Center.  On the Fly food truck will be set and ready to go with three menu items.  You will order your choice from the truck and in two or three minutes be on your way inside to our meeting room with your freshly made meal including dessert and beverage.  We expect a big turn out for this unique program so please arrive on time – at 11:30 am – so that the line can move efficiently.  Our goal is to give you the real food truck experience and serve you a high quality lunch for a very reasonable price.  Our thanks to On the Fly Chef Andrew Ferenc and his wife, Kelly.  Also to Florida Blue and Sodexo for giving us permission to do this unusual program on their grounds.




About Jax Truckies and Cash Mob

In March Caron Streibich began managing the social media, graphic design and marketing for Jax Truckies, which she founded with Stacey Steiner, Mike Field and Ennis Davis of Jax Truckies is a volunteer resource with Caron and Mike supporting food trucks in Northeast Florida primarily via Facebook and Twitter.  More than 1,600 people actively follow Jax Truckies on Facebook. In addition to posting the daily whereabouts of each truck. Jax Truckies hosts food truck rallies designed to introduce innovative mobile cuisine concepts within the local gastronomy culture and act as demonstration events towards changing local ordinances that encourage cost effective small business growth.  These events also serve to raise money for Second Harvest North Florida, and in doing so, have directly contributed to providing more than 18,200 meals to those in need.

In April, Caron and Mike co-founded Jax Cash Mob, which is designed to support local small business within the Downtown and In Town Neighborhoods while promoting the benefits of shopping local to the community at large. Jax Cash Mob has seen tremendous growth in both its social media presence and the economic impact towards small business.  Studies show that if consumers shifted 10% of their spending away from national chains and into locally owned small businesses, the local economy would grow by about $235 million.



Caron Streibich, creative specialist with OptaComp, the workers' comp affiliate of Florida Blue, began her design and marketing career nine years ago as a graphic designer and copy editor at the Jacksonville Business Journal. After leaving the JBJ she spent two years as a graphic designer at Barbes Publishing before joining Blue Cross Blue Shield of Florida.  In addition to her responsibilities at Florida Blue, Caron also works as a freelance graphic designer for a wide range of corporate clients.


Caron also manages Folio Weekly's Bite Club. Bite Club hosts unique, intimate events at local restaurants that serve as interactive advertisements where guests can sample menus and establish personal relationships with restaurateurs and chefs.  In addition, she writes for both the print publication and online blog while also maintaining the most popular online community of local foodies through the Bite Club Facebook and Twitter feeds.


Caron is one of the founders of Jax Truckies and works with founder, Mike Field, on Jax Cash Mob.


In her free time she mentors with the Sulzbacher Center, Junior Achievement Girls, Big Brothers Big Sisters of Northeast Florida and is an active runner competing in more than a dozen half marathons and one full marathon.



The entrance to Florida Blue (formerly Blue Cross Blue Shield of Florida) is on Gate Parkway between Touchton Road and Town Center Parkway.  Please have a photo ID for security at the main gate.  After you check in you will be directed to the parking garage (it’s the only one) to park and you will walk from there to the Conference Center.  The parking garage is located near Building 900 and the Conference Center is between Buildings 800 and 900.  The Conference Center does not have exterior signage but does have a large white awning at the entrance.

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