August 2017 Print

President's Report

North Florida PRSA Board of Directors Nominations

The North Florida Chapter of PRSA has experienced a fantastic 2017 so far, and we look forward to continuing that trend in 2018. You've probably heard at least one PRSA member say "You get out of your membership what you put into it!" What better way to get the most out of your membership than by serving on the Board of Directors! I can personally attest that the PRSA Board is the main reason I have found (and been hired at) the majaority of my jobs in Jacksonville. Without this Board, I would not be the communications professional I am today. 

If you're looking to expand your role within PRSA, gain leadership experience or make more connections, then serving on the 2018 PRSA Board of Directors is something you should strongly consider. If you would like to learn more, please email me at by Tuesday, September 29. 



PRSA National Governance Committee Recommendations

The PRSA International Conference is coming up October 8 - 10 (register today if you haven't yet), and part of PRSA ICON includes Leadership Assembly. During Leadership Assembly, all assembly delegates from across the country will be asked to vote on four proposed ammendments. Below is a message from Jane N. Law, APR, Co-Chair of the 2017 PRSA National Governance Committee explaining the proposed ammendments.

If you have any questions or input about the proposed ammendments, please email me at I'd like to thank Jerri Franz, APR, CPRC and Cheryl Munn, APR for serving as our two Assembly Delegates.

Letter from Jane N. Law, APR, Co-Chair of the 2017 PRSA National Governance Committee

The Public Relations Society of America (PRSA) Governance Committee, which represents members from across the United States and includes current and former Society leaders, has recommended changes to four bylaws this year. The Board of Directors has unanimously endorsed all the recommended changes.

The recommendations are:

  • Clarify that the Board of Directors will approve PRSA District bylaws.
  • Remove barriers to membership and better reflect our base by changing “public relations professional” to “communications professional” in the membership verbiage.
  • Secure the best talent and improve diversity by electing all Board of Directors members at-large.
  • Entrust the Board of Directors to revise bylaws.

These governance initiatives will be coming before the Leadership Assembly on Saturday, Oct. 7, when the delegates will be asked to vote on the proposed amendments. There will be several pieces of communications around these proposed changes, the first of which is a blog post by PRSA 2017 National Chair Jane Dvorak, APR, Fellow PRSA.

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The Coordinator Marketing Publications, under the direction of the Director, Marketing and Publications, leads graphic design projects and creative planning for the department. The coordinator conceptualizes and creates original designs for marketing and promotion of the University and individual units. Recommends policies and procedures to ensure effective coordination of departmental programs.

- Lead graphic design projects and creative planning for the department. 
- Conceptualize and create original designs for marketing and promotion of the University and individual units. 
- Develop design solutions and plans to address marketing needs. 
- Provide creative guidance to designer in department and designers throughout University. 
- Work collaboratively with photographers to ensure quality images are taken and properly staged. 
- Interpret and communicate university and department policies relating to marketing, publications and branding.
- Manage the design and production work flow in the department and prioritize all assignments and structure deadlines to meet client needs. 
- Meet all best practices by the graphic design industry and are properly prepared for outside printers (as applicable) and ensure that the incoming pieces are consistent with University branding and messaging and all applicable copyright laws. 
- Work with photographers to ensure quality images are taken, edited and supplied to the department for specific needs.
- Assist in managing the image bank for the University including review of images and metadata.
-This position will serve on the University Visual Identity committee as a resource for University graphic design standards. 
-Position requires extensive experience in graphic design and publishing using the latest in technology, hardware and software. – Continually learn updated related technology as hardware, software applications and training become available to stay current with methods, resources and best practices of the publication industry.
- This position requires computer-based design for completion of graphic artwork to meet University needs, including production of accurate camera-ready artwork for in-house and outside printing needs. *Must be fluent in current web technologies and design. 
-Must be able to convert computer artwork into web formats. 
-Must write job printing specifications and obtain price estimates from printing vendors when needed. 
-Work one-on-one with University clientele to produce timely and cost-effective artwork for University needs. 
- Empowered to make any decisions necessary to fulfill project requirements and deadlines. 
- Willing to work closely with other design staff and writers, and coordinate projects with a team attitude. 
- During declared campus emergencies, this position may be required to perform specific job related duties at a designated off campus location or place of residence.
- Additional duties as required.

Learn more and apply at

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