April 2017 Print

President's Report

April is a busy month for our PRSA chapter. We’ve got a great program lined up about Navigating in the Non-profit World on April 20 and the registration deadline for this year’s Sunshine District Conference is Saturday, April 8.  

Sunshine District Conference will be held June 23 through June 26. Make sure you don’t miss the boat on this EPIC conference…because we’re literally going to be on a boat.

The North Florida chapter is hosting this year’s conference and we didn’t want to do the same, boring old hotel-based conference. Instead, we’ll spend three glorious days at sea mixing professional development with pleasure cruising on the Royal Caribbean’s Majesty of the Seas.  

But the registration deadline is looming. The stateroom block being held for our conference is being released to the public for bookings after our registration deadline of Saturday, April 8. We have promised to try to accommodate your registrations after the deadline at prevailing non-conference rates. But the cruise will likely sell out when our room block is released to the public.

Check out the conference website and click REGISTER to book your room.

If you have questions, we prepared an extensive list of FAQs. If your question isn’t covered, you can also email Tim Dodson, our cruise planner, directly with questions or concerns.

We look forward to seeing you at this month’s meeting and can’t wait to see you on the open seas, where #shiphappens. 

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Classified Ads


We are looking for an enthusiastic communications specialist to work within a 3-month contract to assist in our external and internal communications program that attracts and interacts with targeted virtual communities and networks users. Keystone’s communications specialist assists with the development and deployment of key initiatives across Keystone’s interactive marketing portfolio, including all brand websites, social marketing, email marketing and search marketing.
As a communications specialist, the best candidate for this position should have the education and skills to promote a positive public image in disseminating information on Keystone’s behalf. The communications specialist should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. This person is responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.
Phenomenal communication and copywriting skills make a strong communications specialist. Experience in corporate communications and project management are important qualities, too, as well as being enthusiastic and positive to help gain the trust of colleagues and external parties alike.


  • Develop effective corporate communication strategies
  • Draft content (e.g. press releases) for mass media or company websites
  • Participate in organizing internal communications initiatives, programs and events and help execute them
  • Work with media and handle requests for interviews, statements, etc.
  • Collaborate with media ad representatives to produce copy and art for advertisements or articles
  • Collaborate with other departments to manage reputation, identify key players and coordinate actions
  • Works with third-party vendors and agencies on an as-needed basis, maintaining excellent working relationships and remaining cognizant of budget and timing parameters.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video and/or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information


  • SUPERVISED BY: Director of Marketing & Communications


  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Working knowledge of MS Office; photo and video-editing software is an asset
  • Access to or ownership of a personal computer with the software and applications needed to perform all the requirements of the position (Word, Photoshop, Outlook, Acrobat Reader, PowerPoint, Excel, Google Chrome or Internet Explorer, at a minimum)
  • Licensed to drive in the State of Florida; able and willing to drive a vehicle to multiple sites in north Florida and southeast Georgia
  • Positive attitude, detail- and customer-oriented, with good multitasking and organizational ability
  • Fluency in English


  • BS/BA in Communications, Marketing, Business, New Media or Public Relations
  • Proven working experience in communications and social media marketing, either paid or unpaid, as a paid employee, intern or volunteer


Must be able to:

  • Accept constructive feedback
  • Organize and manage time and manage multiple tasks
  • Work independently and responsibly from an off-site location
  • Demonstrate excellent verbal and written communication skills, including a thorough knowledge of AP-Style writing and guidelines
  • Develop and maintain effective communications and working relationships with other employees, clients and their families as well as the general public, across all age groups
  • Demonstrate professional behavior by adhering to organizational policies and procedures and assuming authority appropriately
  • Maintain adequate personal grooming consistent with professional appearance
  • Pursue education or training necessary to perform at the level of competence required to incorporate the hardware, software, technologies and ideas relevant to specific job responsibilities


  • Must be able to assume a variety of postures (kneeling, squatting, crouching, sitting, standing, etc.) in the course of working with children with developmental disabilities and behavior problems
  • Must be able to work in a highly stressful environment while maintaining a calm demeanor throughout daily interactions with patients, staff, parents, and visitors
  • Must be able to receive detailed information through oral communication
  • Must have visual acuity to determine the accuracy, neatness and thoroughness of the work assigned
  • Must be able to sit at a computer terminal for extended periods of time
  • Must be able to travel to and from different locations and sites in the communities served by Keystone Behavioral Pediatrics
  • Must have manual dexterity sufficient to perform various keyboard functions
  • Must be physically present, as needed and necessary, at the assigned job sites



General Purpose

The Director of Marketing and Communications for OnPay Solutions  will direct a growing team in the execution of marketing, communications, and publication activities to generate leads, nurture existing customers and support strategic partner relationships. The strong and independent individual will have a strong desire to drive new business initiatives and have a passion for creating marketing messages that generate action.  They will work both strategically and in a hands-on way to lead ongoing marketing and communications activities.

Main tasks shall include but are not limited to:

Plan and coordinate a team in projects and activities.

Develop and produce related marketing, advertising, and communications pieces which support the strategic needs of prospects, existing clients and strategic partners.

Prepare agendas, budgets, and reports.

Oversee and manage related web and social media content.

Prepare, coordinate and plan distribution print and electronic materials created for the various client groups.

We are in a fast paced, quick response environment, where leadership and commitment is encouraged and rewarded. A high degree of independence while balancing collaboration with sales is required for this position. The employee must be project focused and be able to direct the design, development, implementation, and evaluation of projects


Bachelors or Master’s degree in marketing and/or communications.

5 years of Marketing Communications Management experience.

Demonstrated success growing SaaS or Financial Services businesses.

3 – 5 years of employee and project management experience.

Experience working in a marketing automation platform (such as Marketo, Salesfusion, Hubspot, Pardot, etc.).

Experience with organizing and hosting virtual and special events.

Experience speaking professionally in a public environment.

SUPERIOR writing skills.

Experience testing ideas, messaging to determine best results Proficiency in all Microsoft Office applications required.

Requirement : Director-Level employees are required to sign and acknowledge a confidentiality/non-disclosure agreement and a non-compete agreement. 

Job Type: Full-time. Exempt

Salary Range: Based on qualifications/experience

To Apply: Email resume and cover letter to

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