August 2017 Print

President's Report

North Florida PRSA Board of Directors Nominations

The North Florida Chapter of PRSA has experienced a fantastic 2017 so far, and we look forward to continuing that trend in 2018. You've probably heard at least one PRSA member say "You get out of your membership what you put into it!" What better way to get the most out of your membership than by serving on the Board of Directors! I can personally attest that the PRSA Board is the main reason I have found (and been hired at) the majaority of my jobs in Jacksonville. Without this Board, I would not be the communications professional I am today. 

If you're looking to expand your role within PRSA, gain leadership experience or make more connections, then serving on the 2018 PRSA Board of Directors is something you should strongly consider. If you would like to learn more, please email me at by Tuesday, September 29. 



PRSA National Governance Committee Recommendations

The PRSA International Conference is coming up October 8 - 10 (register today if you haven't yet), and part of PRSA ICON includes Leadership Assembly. During Leadership Assembly, all assembly delegates from across the country will be asked to vote on four proposed ammendments. Below is a message from Jane N. Law, APR, Co-Chair of the 2017 PRSA National Governance Committee explaining the proposed ammendments.

If you have any questions or input about the proposed ammendments, please email me at I'd like to thank Jerri Franz, APR, CPRC and Cheryl Munn, APR for serving as our two Assembly Delegates.

Letter from Jane N. Law, APR, Co-Chair of the 2017 PRSA National Governance Committee

The Public Relations Society of America (PRSA) Governance Committee, which represents members from across the United States and includes current and former Society leaders, has recommended changes to four bylaws this year. The Board of Directors has unanimously endorsed all the recommended changes.

The recommendations are:

  • Clarify that the Board of Directors will approve PRSA District bylaws.
  • Remove barriers to membership and better reflect our base by changing “public relations professional” to “communications professional” in the membership verbiage.
  • Secure the best talent and improve diversity by electing all Board of Directors members at-large.
  • Entrust the Board of Directors to revise bylaws.

These governance initiatives will be coming before the Leadership Assembly on Saturday, Oct. 7, when the delegates will be asked to vote on the proposed amendments. There will be several pieces of communications around these proposed changes, the first of which is a blog post by PRSA 2017 National Chair Jane Dvorak, APR, Fellow PRSA.

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Classified Ads


Department:  Public Relations and Public Affairs 


As a member of the Public Relations and Public Affairs staff, the Account Executive is responsible for leading the creation and implementation of public relations initiatives.  The Account Executive demonstrates proficiency in the skills needed to be a leading member of the team including writing, researching, reporting, idea generation and pitching. Employees at this level perform job responsibilities with little direction on day-to-day tasks. Account Executives serve as primary point of contact with clients or assist senior team members (dependent on account size and structure) in managing relationships and outreach to media outlets.


The Account Executive is expected to perform a variety of duties for multiple clients, including but not limited to: 

  • Consistently generate media coverage that achieves client goals
  • Build and maintain relationships with reporters in relevant markets and industries
  • Lead planning and execution of client events including press conferences, community meeting, FAM tours and more. (Includes preparing speaker, developing advisories/releases, coordinating logistics, pitching media, etc.)
  • Produce compelling documents and communication that requires minimal editing
  • Proactively identify client solutions
  • Serve as Agency champion through identification of new business prospects and opportunities for cross departmental integration


  • Creative, results-oriented, driven professional who works well independently or in a team
  • Demonstrates high-level writing and public relations skills
  • Consistently meets deadlines and produces results
  • Demonstrates ability to efficiently manage workloads
  • Demonstrates interest in clients, accounts and agency
  • Three to five years experience public relations, public affairs or related field
  • Bachelors Degree in public relations, journalism or a related field


  • Demonstrates ability to solve client problems
  • Utilizes relationships with media to generate consistent media coverage for clients
  • Proactively presents ideas and initiates strategic and planning discussions
  • Acts as trusted client advisor, understands client cultures and effectively lead clients to decision
  • Identifies suggestions for business growth and new business
  • Displays high-level, out of the box thinking

To apply, email Heather Houston at 

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