August 2017 Print

President's Report

North Florida PRSA Board of Directors Nominations

The North Florida Chapter of PRSA has experienced a fantastic 2017 so far, and we look forward to continuing that trend in 2018. You've probably heard at least one PRSA member say "You get out of your membership what you put into it!" What better way to get the most out of your membership than by serving on the Board of Directors! I can personally attest that the PRSA Board is the main reason I have found (and been hired at) the majaority of my jobs in Jacksonville. Without this Board, I would not be the communications professional I am today. 

If you're looking to expand your role within PRSA, gain leadership experience or make more connections, then serving on the 2018 PRSA Board of Directors is something you should strongly consider. If you would like to learn more, please email me at by Tuesday, September 29. 



PRSA National Governance Committee Recommendations

The PRSA International Conference is coming up October 8 - 10 (register today if you haven't yet), and part of PRSA ICON includes Leadership Assembly. During Leadership Assembly, all assembly delegates from across the country will be asked to vote on four proposed ammendments. Below is a message from Jane N. Law, APR, Co-Chair of the 2017 PRSA National Governance Committee explaining the proposed ammendments.

If you have any questions or input about the proposed ammendments, please email me at I'd like to thank Jerri Franz, APR, CPRC and Cheryl Munn, APR for serving as our two Assembly Delegates.

Letter from Jane N. Law, APR, Co-Chair of the 2017 PRSA National Governance Committee

The Public Relations Society of America (PRSA) Governance Committee, which represents members from across the United States and includes current and former Society leaders, has recommended changes to four bylaws this year. The Board of Directors has unanimously endorsed all the recommended changes.

The recommendations are:

  • Clarify that the Board of Directors will approve PRSA District bylaws.
  • Remove barriers to membership and better reflect our base by changing “public relations professional” to “communications professional” in the membership verbiage.
  • Secure the best talent and improve diversity by electing all Board of Directors members at-large.
  • Entrust the Board of Directors to revise bylaws.

These governance initiatives will be coming before the Leadership Assembly on Saturday, Oct. 7, when the delegates will be asked to vote on the proposed amendments. There will be several pieces of communications around these proposed changes, the first of which is a blog post by PRSA 2017 National Chair Jane Dvorak, APR, Fellow PRSA.

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Classified Ads


Are you a seasoned journalist or higher education news professional who would relish the opportunity to join the world’s leading aviation and aerospace university at a key moment in its history?  Embry-Riddle Aeronautical University is conducting a search for an Assistant Vice President for News and Media Relations.    Under the visionary leadership of a new president and a new vice president for marketing and communications, this position will play a key role in accelerating Embry-Riddle’s emergence as an aerospace business, science and engineering powerhouse. 
Serving as the institution’s lead media relations person and manager of the news team, the Assistant Vice President coordinates all University communications with local, national and international media, under the direction of the Vice President for Marketing & Communications and is a member of the Vice President’s leadership team.
Specifically, the AVP works with a talented consortia of faculty, stakeholders and campus communicators to develop and distribute compelling news stories and contribute to the creative content that nurtures the public’s fascination with science, technology, aviation, applied research and the role of a global university in these sectors.    
Key to this position will be deep intellectual curiosity and the ability to accurately and effectively communicate a broad range of stories – from the innovative programmatic offerings of a premier university to important industry partnerships, new scientific research and complex physical phenomena. 
Working in a team environment, the successful candidate will work to position Embry-Riddle as a go to source of information for local, national, global media, science writers, and thought leaders.  The next AVP will collaborate with colleagues across the marketing and communications team on two residential campuses in Daytona Beach, Florida and Prescott, Arizona serving 9000 students, as well as the university’s growing global network serving an additional 22,000 students in 130 locations.  The AVP will contribute to developing strategies that leverage multimedia and social media assets to raise visibility, reputation and earned media coverage among all stakeholders, including the university’s 125,000 alumni. 

Nature and Scope:
The Assistant Vice President of News & Media Relations will place particular emphasis on elevating Embry-Riddle’s status as a premier science and engineering institution. In addition to managing and coordinating the activities of a diverse communications team, the Assistant Vice President’s duties will include service as an institutional spokesperson; development and dissemination of strategic communication of core institutional messages; oversight of specialty publications, news releases; and media strategy for Embry-Riddle’s Research Park.  The AVP will also play a key role in developing and leading strategic crisis communications counsel as needed. 
This positon will report to and be a key advisor to the Vice President for Marketing and Communications and the Vice President’s leadership team and will work in partnership with academic leadership, including the provost, chancellors, deans, department chairs, and faculty. 
Education and Experience:
Minimum Qualifications
  • Bachelor’s degree in journalism, communications, or a related field
  • 10-15 years of professional communications experience 
  • Proven track record as an effective manager of personnel and projects
  • Stellar writing and editing skills with a portfolio of published writing samples
  • Solid global media contacts and knowledge of best practices in media relations
  • Successful, real-world crisis communications experience
  • Familiarity with social media and multimedia, sufficient to work on team projects
Preferred Qualifications
  • Master’s degree or Ph.D. in a relevant field
  • Higher Education experience
  • Previous experience as a journalist
Knowledge, Skills, and Abilities:
  • Exceptionally fluid and accurate writing, copyediting, and proofreading across a broad range of disciplines as well as fields of technology
  • Broad knowledge of media markets and reporters, encompassing a variety of topical categories, media types, modalities, and geographic regions
  • Effective, fair, seasoned manager who establishes high standards and clear expectations, and works to maintain superior office morale and team productivity
  • Ability to calmly, effectively handle a variety of different projects and tasks, often under tight deadlines
  • Able to stay cool under pressure, particularly in crisis communication situations
  • Ability to oversee the development, production, and distribution of a high-quality, full-color specialty publications, in magazines and special thought leadership pieces
  • Works in a poised, effective fashion with a broad range of colleagues, from staff members and peers, to faculty, academic and administrative leadership, or even members of the Board of Trustees, as requested
  • Strategic, creative, innovative problem-solver
  • Outstanding project-management skills
  • Knowledge of common media relations technologies / platforms and content management systems (or, willingness and aptitude to learn necessary technologies)
  • Capable of “turning on a dime” to most effectively achieve goals and support the VP of Marketing & Communications as well as other senior leaders, as directed
  • Understanding of basic news principles that support the placement of earned media coverage
  • Specialized knowledge of how best to place breaking research news 

Click here to apply online. 

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