Newsletter

April 2017 Print

President's Report

April is a busy month for our PRSA chapter. We’ve got a great program lined up about Navigating in the Non-profit World on April 20 and the registration deadline for this year’s Sunshine District Conference is Saturday, April 8.  

Sunshine District Conference will be held June 23 through June 26. Make sure you don’t miss the boat on this EPIC conference…because we’re literally going to be on a boat.

The North Florida chapter is hosting this year’s conference and we didn’t want to do the same, boring old hotel-based conference. Instead, we’ll spend three glorious days at sea mixing professional development with pleasure cruising on the Royal Caribbean’s Majesty of the Seas.  

But the registration deadline is looming. The stateroom block being held for our conference is being released to the public for bookings after our registration deadline of Saturday, April 8. We have promised to try to accommodate your registrations after the deadline at prevailing non-conference rates. But the cruise will likely sell out when our room block is released to the public.

Check out the conference website and click REGISTER to book your room.

If you have questions, we prepared an extensive list of FAQs. If your question isn’t covered, you can also email Tim Dodson, our cruise planner, directly with questions or concerns.

We look forward to seeing you at this month’s meeting and can’t wait to see you on the open seas, where #shiphappens. 

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Classified Ads

2017-06-12:

The Marketing and Communications Specialist is a member of the UF Online marketing and communications team and focuses on campus communications that promote UF faculty awareness and engagement plus engagement activities for current UF Online students and their families. In this role, the specialist assists in the development, execution, optimization and analysis of marketing and communications activities aimed at faculty and students.  The specialist will play a key role as a member of the UF Online communications and marketing team.  In doing so, the specialist will help ensure the marketing team reaches its goals of attracting top prospects to UF Online, positioning the UF Online brand, and fostering awareness and engagement among current students, faculty, campus partners, alumni and other audiences.  Additionally, this position will coordinate communication and interaction with other departments and areas on campus that also seek to engage and involve faculty and students in UF programs and activities to ensure a seamless and strategic campaign by UF Online in these areas.  Candidates must possess exceptional organizational skills, communication skills (both orally and in writing), and be able to multitask and work in dependently with minimal direction.  The Marketing and Communications specialist reports directly to the UF Online Associate Director for Communications and Marketing. 

  • Coordinate and Execute Campus Communications Activities : Provide input to and execute a campus communications plan that targets audiences such as faculty, deans, staff and academic advisors. Write and coordinate the production of regular campus communication vehicles (newsletters, reports, etc.). Plan and execute various events and meetings that share the UF Online message, goals, accomplishments, etc. with campus audiences. Coordinate with other UF Online functional areas (Student Engagement and Success, Operations, Admissions and Recruiting, Curriculum and Advising, Course Innovation and Production) to communicate their messages and goals. Coordinate communication and activities with current students.  Write and send emails regarding classes, registration and other academic news. Communicate and promote student engagement events. Work with UF Online social media team to increase student engagement on social channels. Handle communication needs for online student plaza. Research best practices on student communications.
  • Coordinate and Execute Marketing Activities: Execute marketing and promotion activities for assigned majors. Coordinate promotions for information sessions, including email blasts, social media posts, etc. Create and send email blasts and nurturing email campaigns. Maintain degree website pages and determine new content when needed. Gather and write alumni and student testimonials. Write posts, profiles and stories for UF Online News Blog. Provide reports/updates on activities for marketing reporting. Proofread and edit various marketing materials such as emails, postcards, brochures, advertisements, etc. Assist with social media efforts when needed.
  •  Oversee Marketing Office Processes: Track invoices and payments. Download monthly marketing reports on key activities like campaigns, email blasts and prospect acquisition. Conduct benchmarking and research on other online programs or topics as needed.
  •  Miscellaneous: Assist in external communication efforts when needed. Assist with management of student assistants. Any other duties as assigned by Associate Director of Communications and Marketing

For more information, and to apply, visit 

http://explore.jobs.ufl.edu/cw/en-us/job/502552/marketing-and-comm-specialist

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