Dear friends and colleagues, 

I'm very proud and privileged to serve as the president of the North Florida PRSA chapter and fortunate to be surrounded by fellow board and committee members who are smart, talented and committed to our organization.

As your president, my main goal is ROI…Return on INVOLVEMENT. I will admit, this was “borrowed,” however I feel it truly captures what makes belonging to an organization like PRSA worthwhile.  I want to see and hear from you. I hope you will get involved with PRSA in some way – attend meetings, volunteer to serve on a committee, help local public relations students or share your ideas. There’s a role for everyone!

Our chapter exists for you, our members! I hope PRSA equips you with the latest tools and opportunities to help you succeed as a public relations professional and leader. If there's anything you need to be more successful, please let me know. Looking to get involved? Have program suggestions? Ideas for how we can improve? Please don't hesitate to contact me.

Below are details on upcoming events you may be interested in. Save the date and look for emails with more information in the next few weeks.  

Best wishes for an excellent 2012!

Kind Regards,

Tia R. Ford

President, North Florida PRSA

Email: TFord@lssjax.org

Twitter: @Tia_Ford

Upcoming Events-

Invasion of the Republican Presidential Campaign Debate 

Thursday, March 22, 11:30am, UNF University Center

Hear how the CNN national Republican debate descended on the University of North Florida campus and how it was pulled off in just three weeks. Join us March 22 when Joanna Norris and Cathy Cole from UNF Public Relations share an inside look at the week that thrust UNF and Jacksonville center stage in the national as well as international spotlight.

UNF Communication Internship Fair 

Thursday, March 29, 11:00am, UNF Student Union

The University of North Florida’s Department of Communication invites you to participate in its second annual Communicators Connect Internship Fair on Thursday, March 29, from 11 a.m. to 3 p.m. at the UNF Student Union.

By participating in Communicators Connect, your business or organization will have the opportunity to reach students in need of internships.

Register at: http://communicatorsconnect.wufoo.com/forms/communicators-connect-internship-fair-registration/

How to cleverly use QR “Quick Response” codes in your next digital PR campaign

Thursday, March 29, 4pm, Lutheran Social Services of NE FL

We invite you to a professional development workshop led by Dan Burgos (Founder of MyQRAd.com) that will help you understand new ways in which QR codes and QR code ad pages can help you add an additional layer of engagement to your PR and digital communications plans.

During this workshop you will learn:

•             How to use QR codes as an effective call to action tool

•             How to enhance your brand/campaign experience with the use of QR codes

•             How QR codes can help increase traffic to websites, social networks and news content

Welcome New Members!

Amber C. Anderson

Angelina Buchanan

Christine Marie Willingham

Karen Pan

Nichole Elizabeth Torres

Thank You Renewing Members!

Jean R. Moyer

Charre Nichole Terry

American Culinary Federation has an immediate opening for an experienced coordinator in its events management department. This position provides core operational and administrative support for the planning and execution of educational programming, event schedules and overall logistics for the organization's four regional conferences and national convention. Previous experience working with hotels, convention centers and vendors preferred. Overnight and out-of-state travel required.

 Email résumé and references to ACFResume@acfchefs.net.

The SR Analyst will support the Site Communications teams’ internal and external efforts to remain the employer of choice in our community.  This individual will also be responsible for strengthening our site culture by supporting campus and community events and activities along with local advertising and branding initiatives.

Position responsibilities

• Liaison with employee service providers (Family Center, Fitness Center, Medical, etc…) and employee networks to ensure programs align with site goals and culture
• Maintain the department budget and track expenses.  Provide monthly variance analysis to Communications Manager
• Plan site events within established budget
• Place orders for events to include establishing quantities, price, verification, deliver and invoice processing.
• Serve as back up for intranet updates using Dreamweaver/HTML
• Create presentations using PowerPoint and Photoshop
• Coordinate and lead site events, volunteer efforts and community relations opportunities
• Position requires frequent nights and weekend support

Skills/Abilities

• Ability to work calmly and maintain good judgment in fast paced, demanding environment
• Proven experience in planning, budgeting and analyzing
• Proven experience in Project Management
• Excellent written and verbal communication skills required
• Web experience with Adobe Creative Suite desired
• Advanced skills with Dreamweaver, Sharepoint, Excel, PowerPoint and Photoshop necessary
• Ability to deliver a presentation to a large group
• Proven ability to analyze a process and redesign to increase efficiency: challenge status quo
• Demonstrate initiative and resourcefulness
• Ability to prioritize and balance multiple assignments; flexibility to changing demands
• Strong organizational and interpersonal skills
• Comfortable working in both MAC and PC environment

Experience:

• 3-5 years managerial experience
• Background and experience in Communications
• Public Relations, marketing or event experience helpful
• Knowledge of the Jacksonville non-profit community beneficial
• Physical  labor is required for event set up
• Community involvement, partnerships, memberships a plus

Contact  laurie.a.allen@citi.com to apply.

Job title: Digital Media Manager

Department: Communications

Summary: Reports to SVP, Communications. Responsible for developing, implementing and managing company strategies for digital platforms, including all social media. Works with content providers in developing and implementing effective use of online resources. The ideal candidate will possess substantial experience implementing digital content and marketing strategies and proven ability to positively support the growth of a brand.

Essential functions and responsibilities include the following. Other duties may be assigned to meet business needs.

• Develop strategies for effective delivery of content across all digital and social media platforms, including Twitter, Facebook, Youtube, Tumblr, Pinterest and others, as well as online resources such as blogs, podcasts and webcasts

• Manage daily functions and responsibilities of Digital Media Group

• Develop a digital communications platform with recommended messaging schedule, tactics and measurement plan

• Study social media trends and bring company’s efforts in these areas up to leading standards

• Work with company creative services to develop smartphone and tablet apps and mobile content

• Serve as liaison to sponsorship, marketing and communications departments

• Conduct audits of company’s digital platforms, digital assets and social media channels

• Conduct competitive analysis and evaluations of existing features and functionality

• Work effectively within communication department and with content providers in maximizing reach and impact of content

• Function as part of a news entity, which includes late hours and work on weekends depending on football team schedule and events

• Responsible for supervising and managing staff of 3-5 full time employees

Qualification/requirements:

• Avid and proficient user and consumer of digital technologies and social media

• At least five years of experience in digital media space

• Experience in data analytics and tracking tools such as MS Excel, Google Analytics, Facebook Insights, reporting management dashboards, etc.

• A strong team leader with at least two years in a management role

• Agency experience and/or professional sports team/league experience is a plus

• Experience developing and executing digital media campaigns across websites, social media, blogs and other digital platforms; familiarity with Buddy Media Facebook platform is a plus

• Knowledge of content strategies that maximize consumer traffic and engagement

• Ability to direct and implement digital strategies to establish clear vision and objectives for brand development

• Knowledge of standard analytics and reporting tools

• College graduate or equivalent work experience in digital writing/editing/publishing

• Capable of working independently

• Expertise in analytics/tracking/optimization of digital media (experience with Adobe Omniture preferred)

• Excellent writing skills (writing sample required)

• Strong verbal communication and presentation skills

• Creative and technical proficiencies

• Strong interpersonal, collaborative and communication skills

• Ability to work on deadlines and in a fast-paced environment where the demands and directions of the work can constantly change

Note: When you apply for this job online, you will be required to answer the following questions:

1. Yes or no, at least 5 years experience in digital media space?

Apply for this position here.

Job Description
The specialist in public affairs will provide strategic communication consultation to various clients within the development department. This position is an extensive writing and editing role, applying AP Style. The specialist writes for a variety of mediums (such as magazines, newsletters, brochures, web, speeches, videos, proposals, and stewardship pieces). Specialist will manage multiple projects within deadlines and assigned budgets using various graphical design and web publishing tools.

The specialist will possess a high degree diplomacy and intellectual curiosity as they will need to interview and work with physicians, benefactors, employees and other external audiences to write compelling and medically accurate content. Specialist will serve on various committees and collaborative groups to accomplish department objectives.

Specialist is comfortable finding answers in an ambiguous environment and leading strategic discussions with development clients.

The specialist must have the ability to work in a complex environment with multi-dimensional points of view. The specialist will promote a productive, collegial workplace and act as a professional ambassador for Mayo Clinic. Belief in the mission and strong ethical conduct is essential. Must be proficient with information technology, content management systems, and web-based applications. This position requires occasional travel and the flexibility to work weekends and evenings as necessary.

Basic Qualifications:
A Bachelor's and five (5) years of journalism or communications experience are required; or three (3) years of experience as a Mayo Clinic public affairs associate. A broad-based knowledge of producing marketing and communication materials is also required. Must be proficient in the use of information technology and web publishing tools.

Other Qualifications:
Prefer a bachelor's degree in journalism, communications or English; or a master's degree and three years of journalism or communications experience. Requires excellent skills in writing and editing, specifically synthesizing complex information for a philanthropic audience. Strong understanding of grammar and AP Style. Must possess critical thinking and active listening abilities. Development experience with a nonprofit is advantageous. Understanding the cycle of philanthropy and various fundraising roles and tools are beneficial. The incumbent must work effectively in a consensus-style operation that expects and promotes teamwork. Must be comfortable with ambiguity. Must possess the ability to inspire trust and confidence, and communicate effectively across a highly matrix organization. The ability to work independently, manage multiple projects, and maintain a high degree of professionalism and confidentiality is essential.

Exemption Status: Exempt
Hours/Pay Period: 80
Schedule Details: Monday through Friday; 8:00am - 5:00pm

Compensation Detail: Exempt = Salaried - Education, experience, and tenure may be considered along with internal equity when job offers are extended. The minimum salary every two weeks is approximately $2,012.80, based on a full-time position.

Staffing Specialist: Rose Marie Ragadio

Mayo Clinic is an affirmative action / equal opportunity educator and employer.

Nearest Major Market: Jacksonville
Job Segments: Fundraising, Government, Nonprofit, Philanthropic, Philanthropy, Public Policy

Click Here to apply

Job summary:
Saint Andrew’s Lighthouse is a non-profit “hospital hospitality house” providing housing and support services to patients and their caregivers receiving medical treatment at Mayo Clinic Florida and other local medical facilities, while away from their own homes. We are currently seeking a conscientious, detail-oriented person to fill the part-time position of Special Events/Communications Coordinator at Gabriel House of Care, our new 29 bedroom facility on the Mayo Clinic campus. This position will provide support to the Development Department and will involve special fundraising events and a variety of communications and public relations projects.

This position is a part-time, non-exempt position with a 20-25 hour work week. Work will normally take place in a regular office setting at Gabriel House but some functions will be performed at offsite events and meetings. These may take place before or after normal working hours, including weekends. Flexibility to accommodate these events will be required.

Essential duties and responsibilities:
• Assisting with the planning and logistics for Gabriel House of Care special events.
• Assist with solicitation for event sponsors and in-kind donations.
• Writing press releases and PR/marketing materials.
• Assist with electronic and paper newsletter.
• Assist with oversight of the organization’s website, social media, and other web based opportunities.
• Performing other duties as assigned by the Director.

Qualifications:
• High School diploma required with two or more years of college preferred and 2-4 years relevant work experience. Knowledge of the local Jacksonville community non-profit environment would be helpful.
• Excellent verbal and written communication skills with strong attention to detail.
• Proficient in Microsoft Word, Excel, Publisher and Power Point.
• Team player with a positive, professional, can-do attitude.
• High level of organization and the ability to multi-task.
• Knowledgeable in social media a plus.

Education and experience:
High School diploma required with two or more years of college preferred and 2-4 years relevant work experience. Knowledge of the local Jacksonville community non-profit environment would be helpful.

Contact: Send resume and cover letter to khensel@gabrielhouseofcare.org.

Job summary:
The essential functions of the position are to organize, implement, promote, and manage the marketing of the organization’s programs, events, press releases, and upcoming projects while developing and maintaining relationships within the community and our volunteer base. The Marketing and Community Liaison will also have responsibilities that will include, but are not limited to community outreach and education, public speaking, social media and viral marketing, media and public relations, event management, community partnership negotiations, administering volunteer programs, and maintaining the Organization’s website.

Accountability: The Marketing and Community Liason is supervised and evaluated by the President/CEO

Job Classification: This is a Direct Service Staff level position and is non-exempt from the Department of Labor Wage & Hour Administration

Salary: $29,500-$34,000

Essential duties and responsibilities:
• Manage all photography from events, major donations, volunteering, ribbon cuttings ect.
• Engage in social media marketing to include Twitter, Facebook, blogging and YouTube
• Manage and execute Museum tours
• Create monthly event calendar and update it on the organization website
• Maintain organization’s website content
• Publicize, assist in planning, and assist in executing the organization’s 3 major fundraising events through community contacts, publications, invitations, and online calendars
• Work with Department Managers to ensure team members and customers are informed about upcoming events, press releases, etc.
• Manage volunteer programs to include volunteer scheduling, and follow up appreciation for the daily feeding program and other special volunteer needs.
• Grow and update email list
• Develop and implement a quarterly newsletter
• Alert proper media of all press releases related to the organization’s events, new programs, and major news , get coverage for them
• Attend monthly staff, administrative, and weekly operations meetings
• Submit a monthly report to Vice President of Operations
• Adhere to personnel policies and procedures as outlined in the employee handbook
• Provide effective and professional etiquette to staff, volunteers, students, and clients

Qualifications:
Four year degree in Marketing, Public Relations, Communications and or other related field. Must possess strong leadership skills and have a strong understanding of marketing, community relations, public relations and social media. Must be charismatic, creative, and have a heart to serve the underprivileged in our community.

Contact: Florida501c3@gmail.com

Burdette Ketchum is seeking a mid-level public relations professional experienced in national-level media relations and social media, especially in the consumer health/beauty industry. Have you successfully achieved coverage on network morning shows, syndicated talk shows, in national consumer magazines, or by well-known bloggers? Have you created and implemented social media campaigns for national brands? Do you love to pitch media and engage consumers through social channels? Then, we are looking for you!

The ideal candidate will be a strong media pitcher, strategic thinker, detail-oriented and organized, team player, and passionate about both traditional public relations and social media.

Responsibilities:

- Develop strategies and tactics to achieve media coverage and social media engagement

- Conduct proactive and reactive media relations

- Contribute to integrated marketing efforts and ideas for agency clients

- Monitor and report coverage of clients in traditional and social media

- Maintain working knowledge of client industries and overall best practices

- Write press releases, articles, social media posts

- Develop and maintain media databases

- Manage outside vendors and relationships for events, satellite media tours, celebrity endorsements, news distribution, monitoring services

Job Requirements:

- Five to eight years experience (Mid- to large-size agency experience preferred)

- Excellent writing, oral and interpersonal skills

- Bachelor’s degree in related communications field

Competitive compensation package and benefits offered. Please send resume, salary requirements and a brief email stating why you would be an ideal candidate to Donia Crime, PR Director at dcrime@burdetteketchum.com.

About Burdette Ketchum

Burdette Ketchum is a marketing consulting and communications firm that provides Handcrafted Answers for clients. Handcrafted Answers are customized, insight-driven strategies that drive action and make brands work harder. The agency provides a full spectrum of marketing services, including brand strategy, marketing planning, advertising, public relations, creative development, promotions, Web-based services and unconventional approaches such as viral and experiential marketing. By design, Burdette Ketchum is a boutique firm of senior professionals so clients benefit from close attention and involvement from marketing strategy and communications experts. For more information, visit www.burdetteketchum.com or the Burdette Ketchum page on Facebook.

Bachelor’s Degree required. Must also have 3- 5 years experience working with reporters and editors to pitch and develop stories, significant experience writing news releases and feature stories for an organization’s internal and external publications. Significant experience adapting material for various communications tools including print, video and online communications. Marketing Manager is responsible for managing communications and marketing activities to promote the services, programs and Mission of the hospital system.  This includes drafting and executing marketing plans, developing marketing and promotional materials, managing media and public relations efforts as well as internal Health System communications. Previous healthcare communications experience preferred.

To apply and for More Information Click Here

Social Influence/Public Relations Intern at On Ideas, Inc.

Looking for a way to spend your summer that doesn’t require you to make frequent runs to Starbucks or spend your day making copies? If so, read on!

On Ideas, an integrated marketing agency located in Jacksonville, FL, is looking for a "jack of all trades" summer intern who can work across two departments: social media and public relations. Our internship is designed to give you a FUN, real world, hands-on experience in our field.

Your job will be to help us tell the stories of our agency and clients. You’ll learn how to develop great communities and brands through social media. You’ll help us brainstorm new ideas, research new client projects, pitch to the media and maintain your very own intern blog.

What do you need to apply?

o Be a curious, enthusiastic rising senior or recent college grad

o Send resume/portfolio to Adrienne Legath, alegath@onideas.com

Deadline to apply: Wednesday, May 30

About Beaver Street Fisheries, Inc.

Celebrating 60 years in business, Beaver Street Fisheries, Inc. (“BSF") ranks as one of the nation’s largest seafood distributors and among Jacksonville’s and Florida’s largest companies. 
BSF’s approximately 300 associates supply retail, food service, and export customers worldwide with frozen seafood, meats, and other food products purchased throughout the U.S., and imported from over 50 countries.  BSF also operates a processing facility packaging and processing frozen seafood products for its customers, an export division supplying the Bahamas’ largest foodservice distributor and other accounts in the Caribbean, as well as the Jacksonville Farmers Market.


Job Description

Job Title:  Marketing Manager
Department: Sales/Marketing
Pay Type: Salaried

Essential Functions and Responsibilities

Under the direction of the Director of Marketing Sales, is responsible for the development and management of all advertising, direct mail, public relations, advertising, web/on-line and event planning for BSF.

• Manages all in-house marketing collateral.  (Flyers, brochures, artwork, give-aways, etc.)
• Social Media Optimization (SMO) experience in increasing traffic to site, blog writing/ management, Facebook, Twitter, etc.  Understands the power of “feed marketing".
• Can build and maintain our content distribution network by way of social media channels, demonstrated creativity and documented immersion in social media.
• Identity, standardize and communicate levels of access and security.  Experience in sourcing and managing content development and publishing.
• Participate in marketing opportunities, food/trade shows and sales events.  Experience in interfacing with creative agencies/vendors, manages the corporate advertising agency (CSSI) relationship.  Ability to develop strong relationships with internal business partners and external constituents.
• Ability to manage artwork, photography shoots and stock photography for marketing purposes.
• Manages the inventory of all BSF marketing/sales collateral.
• Regularly communicates with procurement and distribution groups to ensure a strong understanding of the market place’s issues and opportunities.
• Ability to map out a marketing strategy and then drive that strategy by proven testing and metrics.  Ability to jump from the creative side to the analytical side while demonstrating their ideas are fiscally sound.

• Continually searches for opportunities to enhance sales and margin within present organizational framework.
• Responsible for the management of the coordination and collection of marketing monies linked to promotions.
• Ability to manage retail marketing area.  (demos, coupon drops, artwork, etc.)
• Relentlessly seeks, shares, and adopts ideas and best practices inside and outside of the organization.
• A wide degree of creativity and latitude is expected.

Today, Beaver Street Fisheries is a leader in the seafood industry and through our cooperative efforts with our sister companies, Bahamas Food Service and Tropic Seafood, we are able to offer one of the largest seafood selections in the United States. Tropic Seafood is the largest lobster tail and seafood processor in the Bahamas and processes and packages Island Queen and Island Prince brand lobster tails, conch and other seafood products for global markets at its state-of-the-art Nassau Bahamas plant.

In addition to our wholesale seafood selection, Beaver Street Fisheries offers a full line of retail seafood specialty items under our Sea Best brand; a full line of Beef, Pork, Poultry, Lamb products; and offers custom meat cutting through our HF’s Outstanding Brand. Our vertically integrated supply chain allows us to offer customers the widest variety of products at very competitive pricing. With the advantage of both on-site and off-shore processing capabilities, Beaver Street Fisheries is able to satisfy all your seafood needs.

The success Beaver Street Fisheries has experienced over the years is unquestionably attributable to our impeccable reputation for quality, our unwavering commitment to service and the disciplined exercise of a single principle. "Treat the customer as you would a friend and all else will follow."

Apply Here

AS Degree required, BS or BA in Communications, Public Relations preferred. 3-5 yrs. administrative management exp. with strong emphasis in special events organization. Excellent communication & organizational skills req. Must be able to communicate effectively with community volunteers and leaders, both public and private. Some exp. with volunteer recruitment management & a track record in relationship building. Must be proficient in Word, exp. with spreadsheet, data base and graphics applications. PowerPoint helpful.

Apply at https://www.healthcaresource.com/svjax

Communication Coordinator

Job summary:
The Emergency Services & Homeless Coalition of Northeast Florida will be filling three AmeriCorps VISTA coordinator positions: Faces of Homelessness Speakers’ Bureau, Educational Advocacy, and Communications. The AmeriCorps VISTA program is a full time volunteer position with a small living stipend.

To apply for any of the positions listed please email your resume to dgilman@eshcnet.org and go to www.americorps.gov, select Florida and homelessness, then National Coalition for the Homeless.

Benefits include for all three positions include:
• Childcare assistance if eligible
• Choice of Education Award or End of Service Stipend
• Health Coverage
• Mileage Reimbursement
• Relocation Allowance
• Training

Communication Coordinator Job Summary:
This is a position developed by the Emergency Services & Homeless Coalition of Northeast Florida. The goals of this position include creating an agency calendar for all communications activity, maintain the agency website and social media plan, develop an outreach strategy toward homeless and extremely low income individuals, and write and deliver necessary communications.

Essential duties and responsibilities:
• Implement an internal and external communications calendar.
• Work agency staff to update the website to better meet the needs of the agency and member agencies.
• Create a communications plan for members, media and elected officials.
• Work with the Faces of Homelessness Speakers Bureau Coordinator to improve outreach and communication to homeless and extremely low income persons.
• Support local host site in a variety of ways.

Qualifications:
• Ability to commit to a year of service
• Valid driver’s license
• Ability to travel as needed in Duval, Clay and Nassau Counties
• Successful applicants cannot continue current employment or accept employment during their year long term with AmeriCorps

Contact: Email resume to dgilman@eshcnet.org AND go to www.americorps.gov.