August 2017 Print

President's Report

North Florida PRSA Board of Directors Nominations

The North Florida Chapter of PRSA has experienced a fantastic 2017 so far, and we look forward to continuing that trend in 2018. You've probably heard at least one PRSA member say "You get out of your membership what you put into it!" What better way to get the most out of your membership than by serving on the Board of Directors! I can personally attest that the PRSA Board is the main reason I have found (and been hired at) the majaority of my jobs in Jacksonville. Without this Board, I would not be the communications professional I am today. 

If you're looking to expand your role within PRSA, gain leadership experience or make more connections, then serving on the 2018 PRSA Board of Directors is something you should strongly consider. If you would like to learn more, please email me at by Tuesday, September 29. 



PRSA National Governance Committee Recommendations

The PRSA International Conference is coming up October 8 - 10 (register today if you haven't yet), and part of PRSA ICON includes Leadership Assembly. During Leadership Assembly, all assembly delegates from across the country will be asked to vote on four proposed ammendments. Below is a message from Jane N. Law, APR, Co-Chair of the 2017 PRSA National Governance Committee explaining the proposed ammendments.

If you have any questions or input about the proposed ammendments, please email me at I'd like to thank Jerri Franz, APR, CPRC and Cheryl Munn, APR for serving as our two Assembly Delegates.

Letter from Jane N. Law, APR, Co-Chair of the 2017 PRSA National Governance Committee

The Public Relations Society of America (PRSA) Governance Committee, which represents members from across the United States and includes current and former Society leaders, has recommended changes to four bylaws this year. The Board of Directors has unanimously endorsed all the recommended changes.

The recommendations are:

  • Clarify that the Board of Directors will approve PRSA District bylaws.
  • Remove barriers to membership and better reflect our base by changing “public relations professional” to “communications professional” in the membership verbiage.
  • Secure the best talent and improve diversity by electing all Board of Directors members at-large.
  • Entrust the Board of Directors to revise bylaws.

These governance initiatives will be coming before the Leadership Assembly on Saturday, Oct. 7, when the delegates will be asked to vote on the proposed amendments. There will be several pieces of communications around these proposed changes, the first of which is a blog post by PRSA 2017 National Chair Jane Dvorak, APR, Fellow PRSA.

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Classified Ads


Job: #2017-28829
Store Number: 8311
Store: Southeastern Grocers
Category: Store Support / Corporate
Position Type: Marketing / Advertising
Full-Time/Part-Time: Full-Time
Address:8928 PROMINENCE PARKWAY BUILDING 200Jacksonville, FL, 32256


Senior Director, Corporate and Consumer Affairs

(Sr Director, Corp & Cns Affair)



Job Purpose

Responsible for providing oversight and guidance regarding corporate media relations, internal communications, special business sponsors and partners, and messaging for public relations targeted to the company’s customers including corporate philanthropic and community involvement practices and activities.  This position will serve as the company’s subject matter expert on all media and community issues that affect the brand.  This role drives the strategic vision for communications and the tactical implementation of the teams achieving it.



1. Corporate Communications.  Manages requests from outside sourcesand prepares communications for target audiences which deliver a consistent message to promote and enhance the company’s public image.  Addresses media and community issues that affect the brand and act as key spokesperson for the company with partners, trade associations, government agencies, and other related entities.  Reviews and recommends edits to corporate communications materials, company presentations and non-advertising messages.  Prepare executives for speaking engagements, internal communications and media and press interviews.  Collaborates with Social Media team to monitor and mitigate negative issues.



2. Internal Communications.  Manages the creation of communications programs that effectively promote and enhance the company’s vision and values to a broad range of internal constituents.  This role plays a crucial role in corporate issue management and communications that have the potential to impact the morale and engagement of our associates.



3. Sponsorships and Partnerships.  Enhances sales growth, brand loyalty and customer engagement through proper utilization of the organization’s strategic partners.   Works cross-functionally with marketing and merchandising teams to ensure that sponsorship and partnership programs are maximized to their full potential and come to fruition in a timely, effective, and efficient manner.  Supports the fostering and maintenance of strong relationships with corporate partners and sponsors.



4. Corporate Events.  Manages the planning and development of event programs for all company banners and formats while ensuring they are relevant to seasonal and customer demographics.  This role is critical in ensuring all aspects of events are thoughtfully planned and executed in a way which delivers company sales targets and reduces competitor impacts.



5. Charitable Giving.  Develops and manages comprehensivecharitable giving strategies. Responsible for promoting the company’s philanthropic direction in the communities we serve. 

Optimizes and manages the funds distribution process across all banners.



6.  Performs other job-related duties as assigned.



Education Required:

Bachelor's Degree

Course of Study:

Marketing, journalism, business or related field.

Education Preferred:

Master's Degree

Course of Study:

Same as above.

Relevant Experience:

15+ yrs minimum

Language(s) Required:


Supervisory Experience:

10+ yrs minimum

Language(s) Preferred:

English & Spanish                 

Knowledge, Skills & Abilities Required:

·         Extensive project management skills, with fast, thorough, accurate execution in high-pressure situations

·         Ability to research, analyze, and present synthesized findings to senior executives

·         Demonstrated ability to develop successful partnerships and influence with senior executives

·         Demonstrated ability to develop compelling stories, with superior written, oral and visual communication abilities

Knowledge, Skills & Abilities Preferred:

·         Management experience within retail or the consumer packaged goods industry

·         Extensive experience partnering with service providers and external partners while maximizing the value of these relationships by strategically selecting the right partners, negotiating contracts, measuring and managing performance


Environmental Factors

Job Location:

Store Support Center                    



Physical Demands:

While performing the essential functions of this position, the associate isregularly (67-100%)required to sit, use hands or fingers to handle, hold or feel objects, tools or controls, talk, see, hear and perform repetitive movements with both hands.  The employee is occassionally (1-33%)required to stand or walk on carpet, tile or concrete, carry, push, lift or pull up to 10 lbs.

Working Conditions:

While performing the essential functions of this position, the employee is typically not substantially exposed to adverse working conditions.

Safety Risk Factors:

The employee is occassionally (1-33%)required to twist back and/or neck and walk on a slippery or cluttered floor surface.

Equipment, Tools, etc.:

While performing the essential functions of this position, the employee will be required to utilize a personal computer, telephone, printer, copy machine, facsimile machine and other general office supplies and equipment.


Varied schedules.

Travel Percent:




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