Last year was a great year for PRSA as a whole, as well as for our local North Florida chapter. We are going into 2017 with about 350 of North Florida's best and brightest PR, communications, marketing and media professionals. Our Board of Directors is committed to providing each of you with the tools and knowledge to enhance your craft and progress your career.
Recently, PRSA released their three-year strategic plan, which I encourage all of our members to read. One of the aspects of PRSA's strategic plan that spoke to me is the section on "The Adaptive Professional." This section discusses how our job roles consist of much more than just public relations. We wear many hats that can include media relations, social media, marketing, communications, copy writing, event planning, crisis communications, advertising and more. Professionals who can grow and adapt to these many roles will be the most successful. The Board took this into consideration when planning out our programs and professional development for the year.
Our Board of Directors is also working on a three-year strategic plan to help move our chapter and our members forward as our industry grows and evolves. While we are building this strategic plan throughout 2017, I'm focusing our efforts on going Back to Basics to ensure we lay a solid foundation on which we build our future. This entails a focus on our programming and member relations. With that, I have a couple of exciting announcements.
Our meetings will now take place on the third Thursday of every month beginning at 4:15 p.m. Our January meeting will be at Maggiano's at the Town Center where you will hear from CSX and JAA leaders about preparing your team, the media and the community during a crisis.
Beginning in February, the rest of our meetings will take place at Intuition Ale Works downtown. Also starting in February, attendees of the meeting will get their first Intuition Ale Works brew on us! I'm very excited about this fun change and I hope all of our members enjoy our 2017 programming.
Finally, keep your eyes and ears open for more information about the 2017 Sunshine District conference which takes place June 23 - 26. The best part? We are on a cruise ship for the conference! When the ship is at sea, experts will share insights about best practices including how to develop video content on a shoestring budget and what lessons can be learned from Hurricane Matthew. Stay tuned for registration information coming very soon!
I'm excited to serve each of you as President this year! Please feel free to reach out to me at any time with questions, concerns, ideas or if you'd like to serve on our Board!
Strategic Marketing Manager, Brooks Rehabilitation
Nature and Scope:
- Bachelor’s degree in journalism, communications, or a related field
- 10-15 years of professional communications experience
- Proven track record as an effective manager of personnel and projects
- Stellar writing and editing skills with a portfolio of published writing samples
- Solid global media contacts and knowledge of best practices in media relations
- Successful, real-world crisis communications experience
- Familiarity with social media and multimedia, sufficient to work on team projects
- Master’s degree or Ph.D. in a relevant field
- Higher Education experience
- Previous experience as a journalist
- Exceptionally fluid and accurate writing, copyediting, and proofreading across a broad range of disciplines as well as fields of technology
- Broad knowledge of media markets and reporters, encompassing a variety of topical categories, media types, modalities, and geographic regions
- Effective, fair, seasoned manager who establishes high standards and clear expectations, and works to maintain superior office morale and team productivity
- Ability to calmly, effectively handle a variety of different projects and tasks, often under tight deadlines
- Able to stay cool under pressure, particularly in crisis communication situations
- Ability to oversee the development, production, and distribution of a high-quality, full-color specialty publications, in magazines and special thought leadership pieces
- Works in a poised, effective fashion with a broad range of colleagues, from staff members and peers, to faculty, academic and administrative leadership, or even members of the Board of Trustees, as requested
- Strategic, creative, innovative problem-solver
- Outstanding project-management skills
- Knowledge of common media relations technologies / platforms and content management systems (or, willingness and aptitude to learn necessary technologies)
- Capable of “turning on a dime” to most effectively achieve goals and support the VP of Marketing & Communications as well as other senior leaders, as directed
- Understanding of basic news principles that support the placement of earned media coverage
- Specialized knowledge of how best to place breaking research news
Click here to apply online.