January 2017 Print

President's Report

Last year was a great year for PRSA as a whole, as well as for our local North Florida chapter. We are going into 2017 with about 350 of North Florida's best and brightest PR, communications, marketing and media professionals. Our Board of Directors is committed to providing each of you with the tools and knowledge to enhance your craft and progress your career. 

Recently, PRSA released their three-year strategic plan, which I encourage all of our members to read. One of the aspects of PRSA's strategic plan that spoke to me is the section on "The Adaptive Professional." This section discusses how our job roles consist of much more than just public relations. We wear many hats that can include media relations, social media, marketing, communications, copy writing, event planning, crisis communications, advertising and more. Professionals who can grow and adapt to these many roles will be the most successful. The Board took this into consideration when planning out our programs and professional development for the year.

Our Board of Directors is also working on a three-year strategic plan to help move our chapter and our members forward as our industry grows and evolves. While we are building this strategic plan throughout 2017, I'm focusing our efforts on going Back to Basics to ensure we lay a solid foundation on which we build our future. This entails a focus on our programming and member relations. With that, I have a couple of exciting announcements. 

Our meetings will now take place on the third Thursday of every month beginning at 4:15 p.m. Our January meeting will be at Maggiano's at the Town Center where you will hear from CSX and JAA leaders about preparing your team, the media and the community during a crisis.

Beginning in February, the rest of our meetings will take place at Intuition Ale Works downtown. Also starting in February, attendees of the meeting will get their first Intuition Ale Works brew on us! I'm very excited about this fun change and I hope all of our members enjoy our 2017 programming. 

Finally, keep your eyes and ears open for more information about the 2017 Sunshine District conference which takes place June 23 - 26. The best part? We are on a cruise ship for the conference! When the ship is at sea, experts will share insights about best practices including how to develop video content on a shoestring budget and what lessons can be learned from Hurricane Matthew. Stay tuned for registration information coming very soon!

I'm excited to serve each of you as President this year! Please feel free to reach out to me at any time with questions, concerns, ideas or if you'd like to serve on our Board!


Laura Davis
Strategic Marketing Manager, Brooks Rehabilitation 

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Classified Ads


Job: #2017-28829
Store Number: 8311
Store: Southeastern Grocers
Category: Store Support / Corporate
Position Type: Marketing / Advertising
Full-Time/Part-Time: Full-Time
Address:8928 PROMINENCE PARKWAY BUILDING 200Jacksonville, FL, 32256


Senior Director, Corporate and Consumer Affairs

(Sr Director, Corp & Cns Affair)



Job Purpose

Responsible for providing oversight and guidance regarding corporate media relations, internal communications, special business sponsors and partners, and messaging for public relations targeted to the company’s customers including corporate philanthropic and community involvement practices and activities.  This position will serve as the company’s subject matter expert on all media and community issues that affect the brand.  This role drives the strategic vision for communications and the tactical implementation of the teams achieving it.



1. Corporate Communications.  Manages requests from outside sourcesand prepares communications for target audiences which deliver a consistent message to promote and enhance the company’s public image.  Addresses media and community issues that affect the brand and act as key spokesperson for the company with partners, trade associations, government agencies, and other related entities.  Reviews and recommends edits to corporate communications materials, company presentations and non-advertising messages.  Prepare executives for speaking engagements, internal communications and media and press interviews.  Collaborates with Social Media team to monitor and mitigate negative issues.



2. Internal Communications.  Manages the creation of communications programs that effectively promote and enhance the company’s vision and values to a broad range of internal constituents.  This role plays a crucial role in corporate issue management and communications that have the potential to impact the morale and engagement of our associates.



3. Sponsorships and Partnerships.  Enhances sales growth, brand loyalty and customer engagement through proper utilization of the organization’s strategic partners.   Works cross-functionally with marketing and merchandising teams to ensure that sponsorship and partnership programs are maximized to their full potential and come to fruition in a timely, effective, and efficient manner.  Supports the fostering and maintenance of strong relationships with corporate partners and sponsors.



4. Corporate Events.  Manages the planning and development of event programs for all company banners and formats while ensuring they are relevant to seasonal and customer demographics.  This role is critical in ensuring all aspects of events are thoughtfully planned and executed in a way which delivers company sales targets and reduces competitor impacts.



5. Charitable Giving.  Develops and manages comprehensivecharitable giving strategies. Responsible for promoting the company’s philanthropic direction in the communities we serve. 

Optimizes and manages the funds distribution process across all banners.



6.  Performs other job-related duties as assigned.



Education Required:

Bachelor's Degree

Course of Study:

Marketing, journalism, business or related field.

Education Preferred:

Master's Degree

Course of Study:

Same as above.

Relevant Experience:

15+ yrs minimum

Language(s) Required:


Supervisory Experience:

10+ yrs minimum

Language(s) Preferred:

English & Spanish                 

Knowledge, Skills & Abilities Required:

·         Extensive project management skills, with fast, thorough, accurate execution in high-pressure situations

·         Ability to research, analyze, and present synthesized findings to senior executives

·         Demonstrated ability to develop successful partnerships and influence with senior executives

·         Demonstrated ability to develop compelling stories, with superior written, oral and visual communication abilities

Knowledge, Skills & Abilities Preferred:

·         Management experience within retail or the consumer packaged goods industry

·         Extensive experience partnering with service providers and external partners while maximizing the value of these relationships by strategically selecting the right partners, negotiating contracts, measuring and managing performance


Environmental Factors

Job Location:

Store Support Center                    



Physical Demands:

While performing the essential functions of this position, the associate isregularly (67-100%)required to sit, use hands or fingers to handle, hold or feel objects, tools or controls, talk, see, hear and perform repetitive movements with both hands.  The employee is occassionally (1-33%)required to stand or walk on carpet, tile or concrete, carry, push, lift or pull up to 10 lbs.

Working Conditions:

While performing the essential functions of this position, the employee is typically not substantially exposed to adverse working conditions.

Safety Risk Factors:

The employee is occassionally (1-33%)required to twist back and/or neck and walk on a slippery or cluttered floor surface.

Equipment, Tools, etc.:

While performing the essential functions of this position, the employee will be required to utilize a personal computer, telephone, printer, copy machine, facsimile machine and other general office supplies and equipment.


Varied schedules.

Travel Percent:




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