January 2017 Print

President's Report

Last year was a great year for PRSA as a whole, as well as for our local North Florida chapter. We are going into 2017 with about 350 of North Florida's best and brightest PR, communications, marketing and media professionals. Our Board of Directors is committed to providing each of you with the tools and knowledge to enhance your craft and progress your career. 

Recently, PRSA released their three-year strategic plan, which I encourage all of our members to read. One of the aspects of PRSA's strategic plan that spoke to me is the section on "The Adaptive Professional." This section discusses how our job roles consist of much more than just public relations. We wear many hats that can include media relations, social media, marketing, communications, copy writing, event planning, crisis communications, advertising and more. Professionals who can grow and adapt to these many roles will be the most successful. The Board took this into consideration when planning out our programs and professional development for the year.

Our Board of Directors is also working on a three-year strategic plan to help move our chapter and our members forward as our industry grows and evolves. While we are building this strategic plan throughout 2017, I'm focusing our efforts on going Back to Basics to ensure we lay a solid foundation on which we build our future. This entails a focus on our programming and member relations. With that, I have a couple of exciting announcements. 

Our meetings will now take place on the third Thursday of every month beginning at 4:15 p.m. Our January meeting will be at Maggiano's at the Town Center where you will hear from CSX and JAA leaders about preparing your team, the media and the community during a crisis.

Beginning in February, the rest of our meetings will take place at Intuition Ale Works downtown. Also starting in February, attendees of the meeting will get their first Intuition Ale Works brew on us! I'm very excited about this fun change and I hope all of our members enjoy our 2017 programming. 

Finally, keep your eyes and ears open for more information about the 2017 Sunshine District conference which takes place June 23 - 26. The best part? We are on a cruise ship for the conference! When the ship is at sea, experts will share insights about best practices including how to develop video content on a shoestring budget and what lessons can be learned from Hurricane Matthew. Stay tuned for registration information coming very soon!

I'm excited to serve each of you as President this year! Please feel free to reach out to me at any time with questions, concerns, ideas or if you'd like to serve on our Board!


Laura Davis
Strategic Marketing Manager, Brooks Rehabilitation 

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The Coordinator Marketing Publications, under the direction of the Director, Marketing and Publications, leads graphic design projects and creative planning for the department. The coordinator conceptualizes and creates original designs for marketing and promotion of the University and individual units. Recommends policies and procedures to ensure effective coordination of departmental programs.

- Lead graphic design projects and creative planning for the department. 
- Conceptualize and create original designs for marketing and promotion of the University and individual units. 
- Develop design solutions and plans to address marketing needs. 
- Provide creative guidance to designer in department and designers throughout University. 
- Work collaboratively with photographers to ensure quality images are taken and properly staged. 
- Interpret and communicate university and department policies relating to marketing, publications and branding.
- Manage the design and production work flow in the department and prioritize all assignments and structure deadlines to meet client needs. 
- Meet all best practices by the graphic design industry and are properly prepared for outside printers (as applicable) and ensure that the incoming pieces are consistent with University branding and messaging and all applicable copyright laws. 
- Work with photographers to ensure quality images are taken, edited and supplied to the department for specific needs.
- Assist in managing the image bank for the University including review of images and metadata.
-This position will serve on the University Visual Identity committee as a resource for University graphic design standards. 
-Position requires extensive experience in graphic design and publishing using the latest in technology, hardware and software. – Continually learn updated related technology as hardware, software applications and training become available to stay current with methods, resources and best practices of the publication industry.
- This position requires computer-based design for completion of graphic artwork to meet University needs, including production of accurate camera-ready artwork for in-house and outside printing needs. *Must be fluent in current web technologies and design. 
-Must be able to convert computer artwork into web formats. 
-Must write job printing specifications and obtain price estimates from printing vendors when needed. 
-Work one-on-one with University clientele to produce timely and cost-effective artwork for University needs. 
- Empowered to make any decisions necessary to fulfill project requirements and deadlines. 
- Willing to work closely with other design staff and writers, and coordinate projects with a team attitude. 
- During declared campus emergencies, this position may be required to perform specific job related duties at a designated off campus location or place of residence.
- Additional duties as required.

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