January 2017 Print

President's Report

Last year was a great year for PRSA as a whole, as well as for our local North Florida chapter. We are going into 2017 with about 350 of North Florida's best and brightest PR, communications, marketing and media professionals. Our Board of Directors is committed to providing each of you with the tools and knowledge to enhance your craft and progress your career. 

Recently, PRSA released their three-year strategic plan, which I encourage all of our members to read. One of the aspects of PRSA's strategic plan that spoke to me is the section on "The Adaptive Professional." This section discusses how our job roles consist of much more than just public relations. We wear many hats that can include media relations, social media, marketing, communications, copy writing, event planning, crisis communications, advertising and more. Professionals who can grow and adapt to these many roles will be the most successful. The Board took this into consideration when planning out our programs and professional development for the year.

Our Board of Directors is also working on a three-year strategic plan to help move our chapter and our members forward as our industry grows and evolves. While we are building this strategic plan throughout 2017, I'm focusing our efforts on going Back to Basics to ensure we lay a solid foundation on which we build our future. This entails a focus on our programming and member relations. With that, I have a couple of exciting announcements. 

Our meetings will now take place on the third Thursday of every month beginning at 4:15 p.m. Our January meeting will be at Maggiano's at the Town Center where you will hear from CSX and JAA leaders about preparing your team, the media and the community during a crisis.

Beginning in February, the rest of our meetings will take place at Intuition Ale Works downtown. Also starting in February, attendees of the meeting will get their first Intuition Ale Works brew on us! I'm very excited about this fun change and I hope all of our members enjoy our 2017 programming. 

Finally, keep your eyes and ears open for more information about the 2017 Sunshine District conference which takes place June 23 - 26. The best part? We are on a cruise ship for the conference! When the ship is at sea, experts will share insights about best practices including how to develop video content on a shoestring budget and what lessons can be learned from Hurricane Matthew. Stay tuned for registration information coming very soon!

I'm excited to serve each of you as President this year! Please feel free to reach out to me at any time with questions, concerns, ideas or if you'd like to serve on our Board!


Laura Davis
Strategic Marketing Manager, Brooks Rehabilitation 

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Classified Ads


Large, established church in Jacksonville, FL, is seeking a full-time director of communications and membership. The director will serve as an expert partner with the church’s leadership to provide counsel and deliver the strategies and tactics necessary to create innovative and dynamic marketing materials for publication and distribution.  More specifically, the director will develop communications – both targeted and comprehensive – to inform, engage and inspire church members, guests and potential new members in the surrounding community.  The director will also be responsible for completing a website redesign and continued maintenance of and updates to the website, along with managing an active social media presence.  Ultimately, the director will serve as a communications strategist and counselor. The director will also manage the church membership database and provide guidance on the maintenance and conversion of member data to an updated web-based platform.

Qualified candidates should hold a Bachelor’s Degree from a four-year college or university and have four-plus years of experience as a proven communications professional and strategist. Candidates should also have a demonstrated capacity for teamwork and cross-functional cooperation, a sense of urgency in the execution of projects and the ability to maintain confidentiality with all donor giving and church pledging information. 

Full-time position plus a full range of insurance and retirement benefits.  Discounts are also available for employee children at the Day School, located on the church’s campus.

Qualified applicants should email a cover letter, salary requirement and resume, by March 24 to: Personnel Committee at



The Marketing Coordinator is responsible for developing and managing marketing and communication to support a division within a dynamic healthcare organization. These efforts include prioritizing division requests with a focus on organizational strategic planning. The coordinator will serve as a liaison to the Corporate Marketing department.

Marketing Responsibilities

  1. Prioritize and coordinate marketing and communication needs for the division across various marketing channels including digital, print and signage.
  2. Serve as the point contact with the print vendor. Oversee ordering, updates, inventory management and billing processes.

Design Responsibilities

  1. Partner with the Corporate Marketing Department on print and digital efforts; will serve as project manager to coordinate efforts and communications.
  2. Update existing divisional print collaterals including flyers, one sheeters, location listings, etc. 

Project Management Responsibilities

  1. Evaluate project requests ensuring objectives are defined, strategic goals are supported and where applicable, measurable outcomes are identified.
  2. Manage multiple projects to ensure expectations and deadlines are met. Must have outstanding organizational and planning skills, with a keen attention to detail and multitasking.


  • 3 years of applied experience in Marketing, Design and Project Management
  • Must be proficient in Adobe and InDesign



  • College Degree in Marketing or Design 


Apply here.


Looking for an internship that doesn’t require you to make frequent runs to Starbucks or spend your day making copies? If so, read on!

On Ideas, an integrated marketing agency located in Jacksonville, FL, is looking for a “jack of all trades” intern who can work across two departments: social media and public relations. Our internship is designed to give you FUN, real world, hands-on experience in our field with specific work samples for your portfolio.

Your job will be to help us tell the stories of our agency and clients. You’ll learn how to develop great communities and brands through social media. You’ll help us brainstorm new ideas, research client projects, pitch to the media and maintain your very own intern blog.Specific responsibilities include (but are not limited to):

  • Assisting in the creation and implementation of social media content calendars
  • Working with team to manage client events both on-site and off-site
  • Creating media lists and story ideas

What do you need to apply?

  • Be a curious, enthusiastic rising senior or college grad
  • Send resume/portfolio to Matt at

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