April 2017 Print

President's Report

April is a busy month for our PRSA chapter. We’ve got a great program lined up about Navigating in the Non-profit World on April 20 and the registration deadline for this year’s Sunshine District Conference is Saturday, April 8.  

Sunshine District Conference will be held June 23 through June 26. Make sure you don’t miss the boat on this EPIC conference…because we’re literally going to be on a boat.

The North Florida chapter is hosting this year’s conference and we didn’t want to do the same, boring old hotel-based conference. Instead, we’ll spend three glorious days at sea mixing professional development with pleasure cruising on the Royal Caribbean’s Majesty of the Seas.  

But the registration deadline is looming. The stateroom block being held for our conference is being released to the public for bookings after our registration deadline of Saturday, April 8. We have promised to try to accommodate your registrations after the deadline at prevailing non-conference rates. But the cruise will likely sell out when our room block is released to the public.

Check out the conference website and click REGISTER to book your room.

If you have questions, we prepared an extensive list of FAQs. If your question isn’t covered, you can also email Tim Dodson, our cruise planner, directly with questions or concerns.

We look forward to seeing you at this month’s meeting and can’t wait to see you on the open seas, where #shiphappens. 

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Reports to Director of Alumni and Family Relations

Position Summary:

Provide general administrative support to Director of Alumni and Family Relations and other office staff as needed (Alumni and Family Relations staff).  Coordinate schedules, deliveries, mail and perform general administrative, clerical and office duties.

Description of Essential Job Duties:

  • Assist with alumni and family relations projects.
  • Interact with and ensure customer service for all visitors including but not limited to alumni, students, faculty, donors, Board of Trustee members and Jacksonville University personnel as appropriate.
  • Coordinate communication on all projects with the Communications Coordinator.
  • Assist in planning and execution of programs with the GOLD Phins and the Young Alumni.
  •  Provide mail service and distribution for the Alumni and Family Relations staff and assist in general office projects such as mass mailings, event planning, printing, facility arrangements, etc.
  • Assist in general office duties supporting Alumni and Parent Relations staff.
  • Assist with Event coordination and PR/Marketing efforts as needed.
  • Other duties as assigned.

Special Skills:

  • Computer skills including Microsoft Word, Excel, Power Point, Paperless Post and other web based programs.
  • Skill in data management.
  • Strong interpersonal and organizational skills, maturity to handle sensitive and confidential information.
  •  Must be able to multi-task, be a self-starter with good initiative and use good judgment.
  • Strong writing and editing skills.
  • Familiarity with LinkedIn and other social media.
  • Professional dress and acumen.


Work Conditions:

  • Work is primarily indoors, but requires the incumbent to be in an outdoor environment when traveling between campus buildings or being off campus.
  • Standard office hours are 8:30 a.m. to 5:00 p.m. Monday through Friday.
  • Occasional evening and weekend hours to support events.


Physical Requirements:

  • Manual dexterity to efficiently operate a computer keyboard and other business machines.
  • Near vision sufficient to read written communications and computer display screens.
  • Adequate hearing to communicate effectively in person and by phone.


Prerequisites Required for Position:

  1. Minimum Education Requirement: High School education, University degree desired or equivalent work experience.
  2. Preferred Qualifications: Professional experience strongly preferred

This is not an exhaustive list of all responsibilities, duties and/or skills required for this position. The University reserves the right to amend and change responsibilities to meet organizational needs.  


Job summary

Reporting to the Director of Global Employee Engagement within the Human Resources team, this contract position requires someone with a passion for internal communications and outreach, engagement campaign creativity, design and execution, strong project management, and support of the execution of a robust engagement strategy and employee initiatives across multiple delivery channels and mediums. Must be a strong, concise writer and comfortable in a fast-paced environment and willing to try your hand at anything, adapt and be comfortable with change, exude creativity and enjoy collaboration. Excellent proofreading and editing required. Corporate, global and financial services/technology expertise preferred.


General Duties and Responsibilities

  •       Write internal / employee announcements
  •       Execute awareness campaigns and communication plans
  •       Work as a liaison with Marketing in the drafting of copy for the publication of internal global and country specific materials (e.g., executive announcements, employee bulletins, personnel policies and procedures, employee intranet portal content, community giving articles, internal blogs, talking points, marketing collateral, newsletters, conference/event communications) as necessary.
  •       Support HR social media contributions
  •       Exhibit deep understanding of project management
  •       Establish and maintain effective working relationships with coworkers and employees in other departments, functions, geographies; interacts with corporate and region teams, including executives and leaders
  •       Proofreading and editing
  •       Other related duties assigned as needed


Education Requirements

Bachelor's degree from a four year college or university in Communications (or a related field), or equivalent work experience.


General Knowledge, Skills and Abilities

  •       3-5 years of related experience   
  •       Proficiency in communication practices and techniques
  •       Knowledge of project management methods and techniques
  •       Excellent verbal and written communication skills to technical and non-technical audiences of various levels in the organization (e.g. executive, management, individual contributors)
  •       Demonstrated ability to learn and tell effective, compelling stories about products, programs, people, technologies, and accomplishments
  •       Experience interacting with all levels of management/staff and across organizational lines.
  •       Possesses the ability to create high impact, concise, content specific communications
  •       Excellent problem solving and time management skills managing multiple deadlines
  •       Experience with change management concepts including corporate culture and branding
  •       Aptitude to operate in a complex, global, matrix organization
  •       Commitment and ability to deliver on time with accuracy and quality
  •       Ability to multi-task and change direction as needed in a fast-moving environment
  •       Proficiency to operate independently

 To apply, submit a resume to


Executes the development, production, and implementation of all Public Relations communications. Portrays and presents the company in a favorable manner to various levels of press and industry personnel.   


  • Performs public relations-related support activities. Assists in developing objectives, standards, procedures, etc. for various publications and events (e.g., company blog, trade shows, and newsletters).• Assists with the development and execution of tactical PR plans.
  • Creates media opportunities and works with outside agencies to get favorable stories in the press.
  • Work with management to develop and execute comprehensive public relations plans in support of the corporate image through researching, writing and editing, press releases, white papers, internal communications, speaking engagements, online communications and other related documents.
  • Works with internal subject matter experts to develop copy for the publication of various materials (e.g., news releases, management briefs, critical issue bulletins, employee bulletins, articles, speeches, slide presentation scripts, marketing brochures, documentation, newsletters, personnel policies/procedures, personnel/management manual updates) as necessary.
  • Prepare and document current information about the organization for appropriate members of the media.
  • Determines the need for and content of graphics to explain and enhance the written materials and edits materials for content, grammar, format, etc.
  • Gains approval of the materials from the appropriate personnel, reviews the final copy of materials to ensure correctness and readiness for production, and arranges for the production, duplication, and distribution of the materials.
  • Coordinates projects by determining project scope, deadlines, and resources.
  • Meets with internal and external customers requesting the publication to gather information (e.g., purpose/message of materials, method of communications, and tone/image of materials) and make recommendations on the organization, style, etc. of the materials.
  • Conducts surveys to obtain feedback from employees regarding company publications.
  • Maintains history file of company publications, product releases, etc. Provides general information to employees and/or outside organizations regarding the company, policies, and communications-related activities and events.
  • Performs other related duties as assigned.


Bachelor’s degree in Public Relations or related field or the equivalent combination of education, training, or work experience.


  • Proficiency in public relations practice and techniques
  • Knowledge of the production requirements for printed material
  • Knowledge of project management methods and techniques
  • Proficiency in managing media representatives
  • Excellent verbal and written communication skills to technical and non-technical audiences of various levels in the organization (e.g. executive, management, individual contributors)
  • Excellent problem solving and time management skills managing multiple deadlines
  • Proficiency to operate independently

Visit for further details.


Job Title: Account Executive

Department: Public Relations

Reports To: President/PR Director

FLSA Status: Exempt

Salary: $40,000 - $45,000


Summary: Ensure the successful implementation of all PR campaigns, programs and initiatives for assigned clients. Utilization of public relations tactics, techniques, skills, client relations, for the successful launch of PR programs.

Duties and Responsibilities:

  • Provide high-level leadership for client fulfillment, promotion of multi-level relationship client cultivation.
  • Provide excellent communications and liaison for client including e-mail, phone calls, in person meetings, and teleconference meetings.
  • Develop Public Relations strategic planning and methodologies for PR implementation.
  • Media relations including topic generation, drafting press releases, pitching stories, following up with media, attending interviews, etc.
  • Community relations including event planning, organizing, attending.
  • PR and marketing collateral development including writing, assistance with direction for graphic designer, and proofing.
  • Report and tracking generation for all efforts to show value from agency.
  • Creating and posting social media posts for multiple clients (FB, Twitter, Pintrest, LinkedIn, Google+, etc)
  • Pitching to media contacts
  • Developing relationships with clients and media contacts
  • Write press releases for multiple clients/multiple events
  • Manage events/event planning
  • Looking up associations for networking opportunities for clients
  • Creating and sending out newsletters for clients
  • Provide ongoing oversight and guidance for all team members and clients.
  • Collaborate with appropriate management and staff for new business development plans.
  • Miscellaneous other duties as assigned


  • Minimum of two media hits per client monthly.
  • 80% client retention rate.
  • All services delivered on Client Deliverable Schedule.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Language Ability:

AP Style required. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and press releases. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Math Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions.

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills:

To perform this job successfully, an individual should have knowledge of Microsoft Word; Microsoft Excel; Outlook; Vocus; Social Media; Search Engines; Constant Contact; MailChimp; Toggl; Google products including Google Calendar.


Bachelor Degree in Public Relations, Communications or related field. PR Agency Experience Preferred.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee will be telecommuting (working from home) as well as working at the company’s office. The employee is expected to have a home office set up with proper desk and workspace.

The noise level in the work environment is usually moderate in the office. The home office must have similar work environment as the company’s office. Noise must be minimal.

Apply by sending resume to


As our Communications and Marketing firm continues to grow we are looking for a Communications/Area Manager to serve our clients and manager our growth in the Florida Heartland Area including Hardee, Desoto, Highlands, Okeechobee, Glades and Hendry counties.

Position requires an adept spokesperson who is effective under pressure, and able to deliver complicated messages in a clear and concise manner. Our employees continuously demonstrate excellent multi-tasking, organizational and communication skills (written and verbal) with the ability to deal with high-pressure situations.

  • Must write clearly, concisely and accurately to convey project deliverables
  • Present project details and information to stakeholders and community groups
  • Coordinate community meetings
  • Develop and implement comprehensive communication plans
  • Provide updated information of major project milestones to stakeholders
  • Manage project phone lines, email addresses and social media accounts to address public queries and concerns
  • Must be willing to drive or otherwise travel for various projects throughout the Heartland Area and surrounding counties
  • Previous experience in construction or government communications is a plus

Apply at today!

Quest Corporation of America


The Coordinator Marketing Publications, under the direction of the Director, Marketing and Publications, leads graphic design projects and creative planning for the department. The coordinator conceptualizes and creates original designs for marketing and promotion of the University and individual units. Recommends policies and procedures to ensure effective coordination of departmental programs.

- Lead graphic design projects and creative planning for the department. 
- Conceptualize and create original designs for marketing and promotion of the University and individual units. 
- Develop design solutions and plans to address marketing needs. 
- Provide creative guidance to designer in department and designers throughout University. 
- Work collaboratively with photographers to ensure quality images are taken and properly staged. 
- Interpret and communicate university and department policies relating to marketing, publications and branding.
- Manage the design and production work flow in the department and prioritize all assignments and structure deadlines to meet client needs. 
- Meet all best practices by the graphic design industry and are properly prepared for outside printers (as applicable) and ensure that the incoming pieces are consistent with University branding and messaging and all applicable copyright laws. 
- Work with photographers to ensure quality images are taken, edited and supplied to the department for specific needs.
- Assist in managing the image bank for the University including review of images and metadata.
-This position will serve on the University Visual Identity committee as a resource for University graphic design standards. 
-Position requires extensive experience in graphic design and publishing using the latest in technology, hardware and software. – Continually learn updated related technology as hardware, software applications and training become available to stay current with methods, resources and best practices of the publication industry.
- This position requires computer-based design for completion of graphic artwork to meet University needs, including production of accurate camera-ready artwork for in-house and outside printing needs. *Must be fluent in current web technologies and design. 
-Must be able to convert computer artwork into web formats. 
-Must write job printing specifications and obtain price estimates from printing vendors when needed. 
-Work one-on-one with University clientele to produce timely and cost-effective artwork for University needs. 
- Empowered to make any decisions necessary to fulfill project requirements and deadlines. 
- Willing to work closely with other design staff and writers, and coordinate projects with a team attitude. 
- During declared campus emergencies, this position may be required to perform specific job related duties at a designated off campus location or place of residence.
- Additional duties as required.

Learn more and apply at

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