August 2017 Print

President's Report

North Florida PRSA Board of Directors Nominations

The North Florida Chapter of PRSA has experienced a fantastic 2017 so far, and we look forward to continuing that trend in 2018. You've probably heard at least one PRSA member say "You get out of your membership what you put into it!" What better way to get the most out of your membership than by serving on the Board of Directors! I can personally attest that the PRSA Board is the main reason I have found (and been hired at) the majaority of my jobs in Jacksonville. Without this Board, I would not be the communications professional I am today. 

If you're looking to expand your role within PRSA, gain leadership experience or make more connections, then serving on the 2018 PRSA Board of Directors is something you should strongly consider. If you would like to learn more, please email me at by Tuesday, September 29. 



PRSA National Governance Committee Recommendations

The PRSA International Conference is coming up October 8 - 10 (register today if you haven't yet), and part of PRSA ICON includes Leadership Assembly. During Leadership Assembly, all assembly delegates from across the country will be asked to vote on four proposed ammendments. Below is a message from Jane N. Law, APR, Co-Chair of the 2017 PRSA National Governance Committee explaining the proposed ammendments.

If you have any questions or input about the proposed ammendments, please email me at I'd like to thank Jerri Franz, APR, CPRC and Cheryl Munn, APR for serving as our two Assembly Delegates.

Letter from Jane N. Law, APR, Co-Chair of the 2017 PRSA National Governance Committee

The Public Relations Society of America (PRSA) Governance Committee, which represents members from across the United States and includes current and former Society leaders, has recommended changes to four bylaws this year. The Board of Directors has unanimously endorsed all the recommended changes.

The recommendations are:

  • Clarify that the Board of Directors will approve PRSA District bylaws.
  • Remove barriers to membership and better reflect our base by changing “public relations professional” to “communications professional” in the membership verbiage.
  • Secure the best talent and improve diversity by electing all Board of Directors members at-large.
  • Entrust the Board of Directors to revise bylaws.

These governance initiatives will be coming before the Leadership Assembly on Saturday, Oct. 7, when the delegates will be asked to vote on the proposed amendments. There will be several pieces of communications around these proposed changes, the first of which is a blog post by PRSA 2017 National Chair Jane Dvorak, APR, Fellow PRSA.

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Classified Ads


Job Summary
Join the staff of the North Florida School of Special Education and put your marketing super powers to use to help amplify the stories of super kids and a super school. A school with a farm, food truck and horse stables...just imagine all the great content you'll be cranking out.
The Marketing, Communications and Web Manager will: 
  • Manage all marketing & communications for the school to the community, staff and parents
  • Cover all aspects of creation and management of the school's web presence
  • Maintain content across all social media channels
About North Florida School

North Florida School of Special Education opened its doors in 1992, brought to life by a group of parents who recognized the need for better educational opportunities for their children with intellectual and developmental differences. These parents dreamed of a learning environment where children who traveled a different developmental path were embraced, educated, nurtured and equipped with the life skills to become contributing members of their community. We have outgrown our current school building and hope to break ground soon on our dream of a 32,000 sq. ft. building that will allow us to nearly double our enrollment. This year, our focus is on continuing to raise the educational bar for students with intellectual and developmental differences, with the ongoing goal to provide a safe and nurturing learning environment while improving academic, vocational and social skills.

Please email resumes to Jessica Waugaman, Director of Advancement,




Office of Communications

Job Summary:

The Office of Communications is looking for a highly organized, creative self-starter to join the Creative Services team with the district. This individual must be a strong writer and visual storyteller who is comfortable interacting with all levels of district staff and the public in a fast-paced setting with tight deadlines. The primary goal of this position is to accurately and visually contribute to the district’s outreach message through video scripting, storyboarding and production to allow the public to help protect and conserve our shared water resources. Taking photographs at district lands or events, shooting and editing videos, and writing and visually defining images for social media are all in a day’s work for this position. This position requires high-level time management skills, some travel within the district’s 18 counties, and a friendly disposition.

Job duties include:

  • Shoots video and processes submitted video for intended final use (on social media, as scripted, etc.).
  • Writes scripts and storyboards, schedules video shoots and interviews, and coordinates with district experts to produce scripted videos (approx. 12 annually).
  • Shoots and/or formats submitted video as approx. 30-second social media snippets for use on various social media platforms (approx. 52 annually).
  • Shoots video and processes other videos, as needed, including informative topic videos from governing board meetings.
  • Writes text and takes photographs to support district social media (weekly).

Minimum Qualifications:

A bachelor’s degree from an accredited college or university with a major in communications, broadcasting/video production, journalism, digital media, graphic design, marketing, or a related field and four years of professional experience in a communications-related field.

Professional experience as described above can substitute on a year-for-year basis for the required college education.

Additional Details:

Base salary: $42,494.40

This position will have the ability to work in one of the following district offices: Palatka, Maitland, Jacksonville or Palm Bay. 

Your application will receive careful consideration and, if selected for an interview, you will be contacted to schedule an appointment. St. Johns River Water Management District participates in E-Verify. E-Verify is an internet based system that allows businesses to determine the eligibility of their employees to work in the Unites States.

Equal Employment Opportunity/Veterans’ Preference/Drug-Free and Tobacco-Free Workplace

Closing Date:  September 21, 2018

Online application:

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