APR process

Accreditation in Public Relations (APR)

The Accredited in Public Relations (APR) credential is valuable to those practitioners who earn it; to the agencies, clients and organizations they represent; and, perhaps most importantly, to the public relations profession itself.

Recognized Standard

Established in 1964, the Accreditation Program is the profession's only national post-graduate certification program. It measures a public relations practitioner's fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. The skills acquired through the process are applicable to any industry or practice area. Currently, more than 5,000 professionals from the agency, corporate, association and education fields hold the APR mark. Granting of APR is overseen by the Universal Accreditation Board.

Promotes Lifelong Learning

All APRs are required to complete continuing education programs, pursue volunteer work or pursue other professional development activities to keep their skills sharp and their Accredited status active.

Career Enhancement

Unlike other professional certifications, such as CPA, Accreditation in Public Relations is a voluntary demonstration of competency; as such, it reflects a strong commitment to the profession. Earning Accreditation also provides a distinction that can set individuals apart and open doors to career advancement and higher compensation.

Chapter support

Ready to get started? Resources are available on the National PRSA site and the North Florida chapter offers scholarships, a mentoring program and study sessions for members looking to earn their accreditation. For more information, contact Sarah Brown, APR.

Looking to get your APR (Accredited in Public Relations)? Let us help! In addition to offering scholarships, we’ve streamlined the Accreditation process to make it less time intensive for Accreditation seekers and current APRs who participate in the process. This year's Accreditation chairs are Sarah Brown, APR and Rebecca Hart, APR.

Member value: Scholarships

The chapter is offering a limited number of scholarships for PRSA chapter members. Both scholarships are payable after you sit for the exam.

  • We're offering $100 to North Florida PRSA members who complete the online study class through national PRSA (takes the cost down to $95).
  • Then, we’re offering another $100 for North Florida PRSA members who sit for the exam (takes the cost down to $175 after the national rebate).

Your support team

How do you get started?

  1. Submit your application to PRSA national. The application and additional information about the process can be found here.
  2. Let Sarah Brown know you’ve submitted your application – she’ll assign you a mentor who will help you navigate the process and prepare for your Readiness Review.
  3. Complete your Readiness Review questionnaire and submit to Sarah Brown.
  4. Work with your mentor to prepare for your Readiness Review.
  5. Present to your Readiness Review panel and knock it out of the park!
  6. Study
  7. Take the exam!

As always, we welcome your questions, comments and inquiries. For more information on the Accreditation process, and to determine whether now is the right time for you to pursue Accreditation, visit http://www.praccreditation.org/becomeAPR/index.html, or email us at either [email protected] or [email protected] to let us know if we can help you get started!