4 Reasons for PR Students to Join PRSA

  1. Networking:
    Local PRSA members are involved in all levels of the practice of public relations. Membership enables your interaction with these professionals from many area companies, helping you learn about the area, the industries and the type of public relations work happening daily across North Florida. And, you have access through PRSA to leading PR professionals and opportunities across the globe. Networking opportunities for public relations students abound with these abilities to meet members, learn about their companies and learn about available positions.
  2. Development
    PRSA members learn from each other and from the variety of resources provided by PRSA.  For new grads that have just gotten their first PR job this is a perfect opportunity to sit with experienced professionals - Agency, Corporate or Non-Profit - and learn how to be an exemplary new professional.
  3. APR Study Aids
    PRSA members have access to some of the best study guides for the APR exam. PRSA offers iPod webcasts, online resources and many local contacts that can help you on your journey to achieving APR accreditation.
  4. New Ideas
    Being a PRSA member and interacting with other professionals helps you learn new PR tactics and keep up-to-date with the profession. Information from the local chapter and from PRSA can spur ideas for your own career growth and to use in your new job.

New Student Membership Transition to PRSA

PRSA has amended its bylaws allowing PRSSA students to transition into PRSA five months prior to graduation. We are very excited about this change and hope all our soon-to-be graduates to consider this opportunity. This amendment allows students to reap the benefits of PRSSA, as well as PRSA, as an Associate member. This change originated with the PRSSA National Committee, was approved by the PRSSA Delegates and became official during the PRSA National Assembly in Salt Lake City.

Click here for the complete news release or visit

Top 5 Tips for Getting the Most out of Your Internship

Tips from the PR pros in North Florida

The North Florida PRSA chapter has taken the guesswork out of what makes an intern stand out in the minds of future employers.  The following is a guide to help you get the most out of an internship to help you secure your first job:

  1. Be Professional: Proper work etiquette is crucial to making a good impression at your internship.  Treat your internship as you would a job. Be on time, dress to impress and have a good attitude.  
  2. Develop Strong Writing Skills: As PR professionals we rely heavily on written communication to express our messages.  Pay attention to details including: AP style, grammar usage and proper word choice.
  3. Have a Desire to Learn: Be up front with your goals.  Let your internship supervisor know what you want to learn from him/her.   
  4. Be Proactive:  Don't wait for someone to tell you to do something.  Ask questions and seek out learning opportunities.  If you have unexpected downtime, take the opportunity to better educate yourself about the clients and industries you represent.
  5. Learn from your mistakes:  It is important to recognize that you will make mistakes. Make sure you understand what you did wrong and strive to rectify the problem for the future.