In this issue
Newsletter
Calendar of Events
This month's newsletter is brought to you by our PRSA Ethics Chairwoman Jerri Franz, APR, in honor of Ethics Month held every year in September.
PRSA Ethics Month Virtual Program: Ethical Issues in Campaign Communications
Wednesday, Sept. 30 at noon via ZOOM
click here to register!
It’s that time of year again – Ethics Month is here! Our Northeast Florida Chapter has a great presentation for you this month. Nov. 3, 2020 is right around the corner, and it may be the most contentious presidential head-to-head election of our lifetime. In a world of fake news, political communicators are working in overdrive to cut through the noise and clutter of a constant flow of misinformation and are often asked to think “outside of the box”.
When your job is to win, to persuade, to mobilize, do the ends justify the means? CEO Flint McGlaughlin of MECLABS, the world’s largest marketing research powerhouse dedicated to the science of how people make choices will walk us through the ethical dilemmas and responsibilities political communicators have in modern-day campaigns. The forum will include topics such as ethics of popular culture, political advocacy, ethics and morality in American presidential campaigns, virtue and character, the role of television in modern politics, the ethical implications of ghostwriting, polls and computer technology, and narrative form in political news.
Challenge Your Ethics Knowledge in September With Ethics Month Activities
Arguably, there has never been a time in the history of our nation when ethics for leaders and communicators has been so incredibly important. These are challenging times, made even more so by the lack of clear, accurate and authentic information. During this Ethics Month, we encourage you to take the time for a refresher to ensure a clear understanding of PRSA’s Code of Ethics. While you’re there, visit Ethics for an Evolving Profession where you can review case studies of ethics in action.
PRSA National offers a variety of tools throughout the month including articles, blog posts, and thought leadership. Check out Strategies & Tactics September issue and look for a message coming soon from T. Garland Stansell, PRSA’s National Chair with more information on Ethics Month activities.
This Ethics Month, challenge yourself to you to choose at least one of the activities or articles below to grow your ethics knowledge.
Quick Reads:
PRSay (http://prsay.prsa.org/) blogs for Ethics Month will be posted weekly on Sept. 1, 10, 16 and 25. Below are some interesting ethics posts from 2019.
Ethics and PR Do Mix, But It’s Up to PR to Tell That Story
Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures
Ethics and You: Leading the Way
Check out Mark McClennan, APR, Fellow PRSA’s weekly blog post on ethics at www.ethicalvoices.com
Public Relations and Ethics In History – Interesting Takes
The First Public Relations Code of Ethics
The Legacy of Public Relations Excellence Behind the Name
Ethics enhance the value of our counsel with the executives and clients, and help build strong relationships with those who tell the stories across the broad spectrum of channels. Perhaps most important is the role of our integrity and professionalism in helping prevent and address the misinformation that is damaging the reputations and public confidence in many of our nation’s institutions. Thank you for being a member of PRSA.
Webinars:
Sept. 2, 2020 – Noon (EST) to 1 p.m.: For September Ethics Month, BEPS invites you to “APRs Speak: Black Men Discuss Ethics, Equity & Inclusion.” Moderator: Stacy Smith, APR, Fellow PRSA; Panelists: Brandon Wilson, APR, president & CEO, Wilbron Inc.; Roszell Gadson, APR, public affairs specialist, State Farm; Cedric F. Brown, APR, columnist, “D&I Explained,” PRSA’s Strategies & Tactics; Kenn Dixon, APR, vice president of communications & public relations, Texas Conference of Seventh-day Adventists
Password: BEPS
Sept. 8, 2020 – Dec. 31, 2021: PRSA’s Ethics Month featured webinar – Leading with Ethics
The role of trusted advisor is a critical component for the public relations professional. Are you comfortable asking the tough questions? Introducing dialogue that might be controversial? Challenging the status quo? Effectively positioning yourself in this crucial role as a catalyst for your career. Join us for this webinar as we discuss ways PR/communication professionals can lead with ethics. Presenters: Nance Larsen, APR, Fellow PRSA, vice president integrated marketing communications, The Strive Group; BJ Whitman, APR, Fellow PRSA, president, BJW Public Relations; Michelle Egan, APR, Fellow PRSA, chief communications officer, Alyeska Pipeline Service
Available Now! PRSA BEPS Webinar | College Sports and Ethics https://www.dropbox.com/s/hetzzg691wv9xng/PRSABEPS_Webinar_August2020_Trim.mp4?dl=0 Password: BEPS
Twitter Chat: Ethical Challenges in Today’s Global Information World
Sept. 17, 8:00 PM EDT
Follow along @prsa using the hashtags #PRSAChat and #EthicsMonth
