Newsletter

It’s that time again – National PRSA Ethics Month! Time when we celebrate hot topics in ethics and help you make sense of the confusing and sometimes the boring subjects in our profession. The PRSA North Florida chapter and the national ethics committee have put together an extensive list of programs for you to engage in to give you more insight into the ethical challenges you face in daily work or give you a chance to brush up on your practical ethics skills.

This newsletter will hopefully provide many options to engage in ethics programming in a way that is convenient and meaningful to you. We’ve included information about our signature program (you don’t want to miss it!) as well as the custom programming from national PRSA. We’ve also included links to online resources available all year long, including those from PRSA, PRSSA as well as ethics projects and podcasts from sources like NPR and Poynter.

I’m looking forward to seeing you at our signature monthly ethics program on Friday, September 27. We are honored to have Carla Miller of the City of Jacksonville presenting a topic I know you’ll find interesting. PRSA has planned an entire month full of resources, which you can access on their communities page. I hope to see your tweets in Twitter chats or connect with you on a webinar or call.

Please join me and your PRSA North Florida Board for Ethics Month,

Maria Coppola, APR, CPRC
PRSA North Florida Ethics Chair

SIGNATURE PROGRAM

Sept. 27 (11:30AM, EDT), Meeting
Why People Who Know What's Right, Do Wrong

Join North Florida PRSA for an informative and engaging presentation by attorney and City of Jacksonville Ethics Officer Carla Miller.

Carla will dive into the practical idea of personal bias, explain the invisible forces you’re fighting and give you tips to help you overcome them. She’ll also share a few anecdotes about the funny ethics debacles in recent City history.

This meeting will include catered lunch. Register today, as space is limited!

ETHICS MONTH RESOURCES

Sept. 5 (3:00PM, EDT), Webinar
PR Ethics…Take It Personally
Robby Johnson, APR, Ethics Chair, PRSA Alabama and Stacy Smith, APR, Fellow PRSA, past Ethics Chair, PRSA Alabama present the chapter’s campaign to promote ethics in PR and discuss how it drove member engagement and increased awareness in their community. 
Moderators: BJ Whitman, APR, Fellow PRSA and Paula Pedene, APR, Fellow PRSA

Sept. 10 (1:00PM, EDT), Conference Call
Moral Reasoning and Development Across Industries of Mass Communications
This study examined how professional journalists, public relations executives and advertising executives scored in a moral development test. There have been significant changes since a similar study was conducted 10 years ago and Marlene S. Neill Ph.D., APR and AEJMC Media Ethics Division Vice-Head & Programming Chair will lead a discussion of potential factors impacting the results. 
Moderator: Cayce Myers, Ph.D., LL.M., J.D., APR

Sept. 18 (1:00PM, EDT), Twitter Chat
Legal and Ethical Dimensions: Using online data for Public Relations Strategies
Join the discussion at #PREthics.

Sept. 19 (9:00PM, EDT), Twitter Chat
PR Licensing: Enhancing the Profession
Join the discussion at #PREthics.

Sept. 24 (7:00PM, EDT), Twitter Chat
Fighting for Ethical Integrity in Time of Fake News, Misinformation & Disinformation
Join the discussion at #PREthics.

Sept. 26 (12:00 Noon, EDT), Webinar
Social Media, The Law and Public Relations Practice
Cayce Myers, Ph.D., LL.M., J.D., APR examines the major legal trends affecting the practice of public relations and digital communication, including social media policy making, regulations of social media promotions and ownership of social media content. Myers is an Associate Professor in Virginia Tech’s Department of Communication where he teaches public relations and currently serves as the Legal Research Editor for the Institute for Public Relations.