Meeting/Event Information

Storytelling – Make People Want to Read You

November 02, 2017
5:30 PM to 6:30 PM
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6600 Corporate Center Pkwy
Jacksonville, FL 32216

Storytelling is key to attracting, engaging, and influencing an audience. As communicators, we increasingly have more platforms and opportunities to tell an influential story. Are you writing the stories that will achieve your brand goals?

Come to this PRSA Professional Development Session to refine your storytelling skills and learn different styles to engage and influence. We’ll talk about tried and true methods for long- and short-form stories, how to think and write like a journalist (and then pitch to them), and learn tips and trends from our speakers, who tell stories for a living. Apply what you’ll learn to help ensure you’re seen as a thought leader, whose content people will want to read.


Marcia Ladendorff

Marcia Ladendorff, MA, is a Senior Instructor for the Department of Communication at the University of North Florida. She came to academe after 22 years in the broadcast news business.  During those two decades, she did everything possible in the newsroom working for local news organizations across the country.  She also spent five years as one of the original anchors for Cable News Network.  During the last seven years of her career, she anchored the 6 and 11 o’clock newscasts at Jacksonville’s then-NBC affiliate, WTLV. 

She retired from broadcast news in 1993 and began teaching at the University of North Florida. She has a long history in community-based learning as well as study abroad programs. She has taken students all around the world, touching down in countries in Europe, Asia, South and Central America and Africa.  

Today, in her position at the University of North Florida, she teaches courses on media writing, media literacy, and media theories and effects. 


Timothy Gibbons

Timothy Gibbons is editor in chief of the Jacksonville Business Journal, overseeing a staff of reporters and visual journalists who serve as the premier source of business news throughout Northeast Florida.

He came to the JBJ as managing editor in 2013 after serving as business editor of the Florida Times-Union, a newspaper where he worked for more than a decade. Prior to coming to Jacksonville, he was an editor at Oskar's, a bilingual magazine based in Hamburg, Germany. He has reported and edited at newspapers in Ohio and Pennsylvania as well as freelanced for newspapers and magazines in the United States and Europe.

A native of Pennsylvania, he has a master’s degree from Columbia University. He lives with his wife and son in Jacksonville’s Springfield neighborhood, sharing the property with bees, chickens and a dog.