Meeting/Event Information

The Donna Foundation: Lessons in a Non-Profit’s Brand [R]Evolution


January 30, 2020
5:00 PM - 7:00 PM
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In 1999, Donna Deegan was diagnosed with breast cancer for the first time, she would face this challenge two more times. Her journey would take her many places and encourage her to go further than ever before. Through this process, Donna discovered an overwhelming need for assistance for those living with breast cancer who had trouble making ends meet. She knew she was being called to help and immediately went to work leading to the birth of the DONNA Foundation.

Three short years later in June 2006, The DONNA Foundation announced that it would organize and produce the only national marathon dedicated to finish breast cancer. Through these efforts, a partnership with Mayo Clinic was formed, resulting in the Mayo Clinic Breast Cancer Translational Genomics Program. Over the last 16 years, the Jacksonville-based foundation has grown from one marathon to a DONNA Marathon Weekend with nine events, as well as hosting two other signature events each year. The foundation is a leader for providing breast cancer patients and their families critical financial support, and helping continue lifesaving breast cancer research at Mayo Clinic.

Through its history, the foundation has continued to evolve its brand to help provide awareness, education and support for breast cancer. Donna Foundation Executive Director Amanda Napolitano will share the essential role branding played in the overall success of furthering the foundation’s mission. In addition, her session will highlight the importance of creating emotional connection, identifying target audiences and community partners, and tips on how to create a loyal following.

About Amanda

The City of Jacksonville will finish breast cancer, and Amanda Napolitano is racing to make that happen. Amanda is the Executive Director for The DONNA Foundation, a nonprofit organization producing the only marathon in the U.S. dedicated to breast cancer research, awareness and care.  The Foundation provides assistance and support to families living with breast cancer, funds groundbreaking breast cancer research at the Mayo Clinic, and celebrates survivorship.  Held annually on the second weekend in February, DONNA Marathon Weekend attracts runners and supporters from all over the world.

Amanda earned her associates degree from Florida State University, and her Bachelor’s of Science in Technical Communication from Mercer University in Macon, GA.  Her professional memberships include Running USA, Road Runners Club of America, Nonprofit Center of Northeast Florida, and has served on the JaxSports Council since 2003. 

Amanda is on the Board of Directors for Truth Republic, making Jesus known by equipping women to fulfill their calling. She is also a Deacon for The Church of Eleven22, one of the fastest growing churches in the country.  An avid runner and mother of two girls, Amanda is proud of the legacy she is helping to leave for her community, and in 2008 was awarded the ‘Spirit of Galloway’ award from Olympian Jeff Galloway for her work.


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