Meeting/Event Information

PRSA Ethics Month Program: Ethical Issues in Campaign Communications


September 30, 2020
12:00 PM - 1:00 PM
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Nov. 3, 2020 is right around the corner, and it may be the most contentious presidential head-to-head election of our lifetime. In a world of fake news, political communicators are working in overdrive to cut through the noise and clutter of a constant flow of misinformation and are often asked to think "outside of the box."

When your job is to win, to persuade, to mobilize, do the ends justify the means? CEO Flint McGlaughlin of MECLABS, the world's largest marketing research powerhouse dedicated to the science of how people make choices will walk us through the ethical dilemmas and responsibilities political communicators have in modern-day campaigns.

The forum will include topics such as ethics of popular culture, political advocacy, ethics and morality in American presidential campaigns, virtue and character, the role of television in modern politics, the ethical implications of ghostwriting, polls and computer technology, and narrative form in political news.

About our speaker
Dr. Flint McGlaughlin is the managing director of MECLABS Institute, the world's largest independent research institution focused on offer response optimization.

His personal work has focused on the philosophy of human choice, experimental design, and the cognitive psychology of conversion. McGlaughlin has written or edited more than 250 articles and texts, has won multiple awards and has been quoted in more than 10,000 online and offline sources.

McGlaughlin has patented 10 conversion-related heuristics, and he has conducted large-scale research projects in partnership with companies such as The New York Times, Google, Bank of America, Wells Fargo and Royal Bank of Canada.

He has lectured at major conferences and universities around the world, including New York University, Columbia University and the University of Oxford. He has also delivered keynote addresses for companies such as Cisco Systems Inc.Microsoft and Google.

McGlaughlin is also the author of The Marketer as a Philosopher: 40 Brief Reflections on the Power of Your Value Proposition. The book unveils a new way to look at marketing through the philosophical lens. 

McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (U.K.), as the former Chairman of the Board of Governors for St. Stephen’s University and as a former Trustee for Westminster Theological Centre. He originally studied philosophy and theology at University of London's Specialist Jesuit College.

He lives in Ponte Vedra Beach, Florida, with his wife and three children.

Follow McGlaughlin on Twitter: @FlintsNotes.


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Future Meetings

PRSA Ethics Month Program: Ethical Issues in Campaign Communications


September 30, 2020


12:00 PM to 1:00 PM



featuring CEO of MECLABS Flint McGlaughlin

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NFPRSA Media Roundtable


October 15, 2020


11:30 AM to 1:00 PM


The River Club
1 Independent Dr # 3500
Jacksonville, FL 32202

Join North Florida PRSA for our most popular event of the year, the Media Roundtable. It’s your chance to network with the top media members of the First Coast.

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