The Power of Strategic Communications
Public relations professionals are often viewed as media managers, but many have oversight for developing and implementing overarching strategic communications plans that include:
- Thought leadership
- Executive communications
- Community relations
- Employee communications
- Media relations
Jennifer R. Hudson, APR, a strategic communications consultant with decades of experience leading communications teams for multinational companies, will guide us in a discussion on strategic communications. She’ll talk about the importance of stepping outside the “PR=media” box, how a structured planning process can help us have greater impact, and the six steps communicators can take to position themselves as trusted advisors for our companies and clients.
This meeting, which will be held virtually via ZOOM, is scheduled for Thurs., January 28th from Noon-1pm. Meeting information will be provided to registered attendees.
About our speaker:
Jennifer is passionate about helping clients use powerful and effective communications to strengthen their brand and grow in ways they may have never imagined.
For 25 years, she has developed and implemented strategic communications programs targeting multiple stakeholders; facilitated workshops on strategic communications planning, corporate messaging and core values, vision and mission; launched new businesses; and secured notable media coverage for corporate and nonprofit clients.
She created her signature 5-week program, Corporate Messaging for Communicators, to show experienced PR and marketing consultants how to add cross-departmental corporate messaging sessions as a premium service they can use to increase revenue. Her dream is to have every public relations professional move beyond the "PR=media" mindset so they can have greater impact with their work.
Prior to launching ThinkBeyond, Jennifer served as vice president of communications for the southeast USA, Latin America and the Caribbean at British Airways, where she oversaw all external and internal communications in 18 markets. She managed global public relations for Sabre, a travel technology firm and founder of Travelocity, helping the company establish its new brand following an initial public offering and split from American Airlines.
Before the move to Sabre, Jennifer worked in American’s Corporate Communications department where she handled public relations for the Sabre division and served as a Spanish-speaking spokesperson for the airline. She started her career at American in Spanish Reservations Sales, where she also served on the video production team, initial response group for emergency incidents, and communications team for a reorganization initiative. She was recruited into a management training program and eventually oversaw a staff of more than 100.
Jennifer is a certified mentor and coach with The Venture Mentoring Team, Radical Partners and 1909 Accelerator, which support entrepreneurs and social impact leaders. She is the 2020 president of the Greater Fort Lauderdale chapter of the Public Relations Society of America, and a member of the National Association of Women Business Owners. Jennifer has also been a member, board director, or committee member with various nonprofits and professional associations in South Florida.
Fluent in Spanish, she has worked throughout Latin America and lived in Spain, England and Mexico. She holds a bachelor’s degree in Spanish from Austin College in Sherman, Texas and a master’s degree in Journalism and Public Relations from the University of North Texas. She is also accredited in public relations (APR).
Jennifer is currently adjusting to life as the mother of a college freshman. She adores spending time with her family, delicious food (usually healthy and organic), exercise, and all things Spain.Register Now
The Power of Strategic Communications
Successfully Steering Leaders Through Change