Meeting/Event Information

State of the Industry: Moving Forward in a Changed World

 

May 20, 2021
11:30 AM - 1:00 PM
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REMO


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In March 2020, COVID-19 rocked our world. The abrupt closure of public spaces and workplaces ushered in a new era of virtual connectivity, physical distancing and restricted access to people, places, friends and families. Last year also brought a sharp transition to remote work for millions of employed Americans, mass lay-offs and a true 24/7/365 news cycle where all news was ‘breaking news.’ Public Relations practitioners faced a make-it or break-it point and had the distinct responsibility of helping organizations cut through the constant flood of information to reach their stakeholders, foster new relationships and competitively fight misinformation during the biggest health crisis of our lifetime. But how? 

PRSA North Florida, Orlando and Tampa chapters welcome expert panelists and leading Public Relations industry leaders who will share how they cut through the clutter and have embraced the impacts that have changed our profession forever. Leaders will share both their wins and fails, and how they pivoted to build stronger relationships with stakeholders.

In addition to the panel, attendees will also have an opportunity to network with communications professionals from around the state and to discuss how we can continue to move forward and grow the value of public relations in our new, post-COVID world.

Moderator of Distinction: 

  • Mickey G. Nall, APR, Fellow PRSA, Professional-in-Residence, University of Florida Department of Public Relations

 

Expert Panelists: 

  • Kathy Barbour, APR, Fellow PRSA, VP Marketing Communications, Brooks Rehabilitation
  • Kelsy Long, Director of Media Relations, Clearwater Marine Aquarium 
  • Sam Gardner, Director of Marketing & Communications, Florida Citrus Sports

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Future Meetings

State of the Industry: Moving Forward in a Changed World

 

May 20, 2021

 

11:30 AM to 1:00 PM

 

REMO

Three public relations trailblazers share how COVID-19 changed our profession forever, and the tools that are helping build stronger stakeholder relationships in our new normal.

Register Now View Details ▶

 

 

Maximizing Social Media to Achieve Results

 

June 03, 2021

 

12:00 PM to 1:00 PM

 

Zoom

Please plan to join us for our next monthly program, Maximizing Social Media to Achieve Results on Thursday, June 3 at Noon.

Register Now View Details ▶