September is PRSA Ethics Month Print

Calendar of Events

This month's newsletter is brought to you by our PRSA Ethics Chairwoman Jerri Franz, APR, in honor of Ethics Month held every year in September.

PRSA Ethics Month Virtual Program: Ethical Issues in Campaign Communications
Wednesday, Sept. 30 at noon via ZOOM 
click here to register!

It’s that time of year again – Ethics Month is here!  Our Northeast Florida Chapter has a great presentation for you this month.  Nov. 3, 2020 is right around the corner, and it may be the most contentious presidential head-to-head election of our lifetime. In a world of fake news, political communicators are working in overdrive to cut through the noise and clutter of a constant flow of misinformation and are often asked to think “outside of the box”.  

When your job is to win, to persuade, to mobilize, do the ends justify the means? CEO Flint McGlaughlin of MECLABS, the world’s largest marketing research powerhouse dedicated to the science of how people make choices will walk us through the ethical dilemmas and responsibilities political communicators have in modern-day campaigns. The forum will include topics such as ethics of popular culture, political advocacy, ethics and morality in American presidential campaigns, virtue and character, the role of television in modern politics, the ethical implications of ghostwriting, polls and computer technology, and narrative form in political news. 

Challenge Your Ethics Knowledge in September With Ethics Month Activities

Arguably, there has never been a time in the history of our nation when ethics for leaders and communicators has been so incredibly important.  These are challenging times, made even more so by the lack of clear, accurate and authentic information. During this Ethics Month, we encourage you to take the time for a refresher to ensure a clear understanding of PRSA’s Code of Ethics.  While you’re there, visit Ethics for an Evolving Profession where you can review case studies of ethics in action.

PRSA National offers a variety of tools throughout the month including articles, blog posts, and thought leadership. Check out Strategies & Tactics September issue and look for a message coming soon from T. Garland Stansell, PRSA’s National Chair with more information on Ethics Month activities. 

This Ethics Month, challenge yourself to you to choose at least one of the activities or articles below to grow your ethics knowledge. 

Quick Reads:

PRSay ( blogs for Ethics Month will be posted weekly on Sept. 1, 10, 16 and 25.  Below are some interesting ethics posts from 2019.

Ethics and PR Do Mix, But It’s Up to PR to Tell That Story

Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures

Ethics and You: Leading the Way

Check out Mark McClennan, APR, Fellow PRSA’s weekly blog post on ethics at

Public Relations and Ethics In History – Interesting Takes

The First Public Relations Code of Ethics

The Legacy of Public Relations Excellence Behind the Name

Do The Right Thing

Ethics enhance the value of our counsel with the executives and clients, and help build strong relationships with those who tell the stories across the broad spectrum of channels. Perhaps most important is the role of our integrity and professionalism in helping prevent and address the misinformation that is damaging the reputations and public confidence in many of our nation’s institutions.  Thank you for being a member of PRSA.


Sept. 2, 2020 – Noon (EST) to 1 p.m.:  For September Ethics Month, BEPS invites you to “APRs Speak: Black Men Discuss Ethics, Equity & Inclusion.”  Moderator: Stacy Smith, APR, Fellow PRSA; Panelists: Brandon Wilson, APR, president & CEO, Wilbron Inc.; Roszell Gadson, APR, public affairs specialist, State Farm; Cedric F. Brown, APR, columnist, “D&I Explained,” PRSA’s Strategies & Tactics; Kenn Dixon, APR, vice president of communications & public relations, Texas Conference of Seventh-day Adventists
Password: BEPS

Sept. 8, 2020 – Dec. 31, 2021: PRSA’s Ethics Month featured webinarLeading with Ethics

The role of trusted advisor is a critical component for the public relations professional. Are you comfortable asking the tough questions? Introducing dialogue that might be controversial? Challenging the status quo? Effectively positioning yourself in this crucial role as a catalyst for your career. Join us for this webinar as we discuss ways PR/communication professionals can lead with ethics. Presenters: Nance Larsen, APR, Fellow PRSA, vice president integrated marketing communications, The Strive Group; BJ Whitman, APR, Fellow PRSA, president, BJW Public Relations; Michelle Egan, APR, Fellow PRSA, chief communications officer, Alyeska Pipeline Service

Available Now! PRSA BEPS Webinar | College Sports and Ethics Password: BEPS 

Twitter Chat: Ethical Challenges in Today’s Global Information World
Sept. 17, 8:00 PM EDT
Follow along @prsa using the hashtags #PRSAChat and #EthicsMonth


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Classified Ads


Request for Information
Issued by:
Treasure Coast Food Bank
Krista Garofalo, Chief Resources Officer

Confidentiality Notice
All materials contained in this request for information are protected by copyright law, and may not be reproduced, republished, distributed, transmitted, displayed, broadcast or otherwise exploited in any manner without the consent of Treasure Coast Food Bank.

About Us
Treasure Coast Food Bank, the largest hunger relief organization on Florida’s Treasure Coast, works tirelessly to provide direct services and outreach programs to help support children, seniors, and families in need. With a staff of over 40 employees, and a fleet of more than 8,000 volunteers, TCFB distributes millions of meals annually to our neighbors in Indian River, St. Lucie, Martin, and Okeechobee counties.

Founded in 1988, Treasure Coast Food Bank works to solve hunger by providing direct food service programs, running innovative grassroots initiatives, educating the public about the struggles people face in our communities, and advocating on behalf of those in need. In partnership with farmers, manufacturers, retail stores, and nearly 300 schools and partner agencies, Treasure Coast Food Bank serves as a bridge between food sources and individuals who are struggling to put food on the table.

Marketing & Public Relations Program Objectives
We are seeking a firm to provide marketing and public relations services to meet the following objectives:
1. To build brand awareness locally and nationally.
2. Advocate as a leader in implementing hunger solutions.
3. Position the organization as a center of competency for hunger issues.
4. Obtain and increase financial support from multiple, innovative revenue streams and sources of in-kind support

Please include the following information in your request:

Agency Contact Information
Number of Full-Time Employees and Locations of Offices
Ownership structure
Legal inquiries – have there been any legal actions brought against you in the last 7 years?
Brief description of the agency culture and principles

Bios of key staff servicing non-profit sector clients
List of clients specific to the non-profit sector
Description of the size of companies the agency represents and the average term of client engagements
List of the services offered in-house, and services contracted out to other vendors or partners
Rates for services (retainer, by the hour, or by some other method)
What makes your firm unique?
Please provide 3 one-paragraph to one-page case studies which represent the agency’s work (one of them should be from the last 12 months, and none older than three years)
How would you structure a team given a monthly budget of $2,500?
Please provide a one paragraph summary of why your agency would be a good fit for our organization.

Please include a statement confirming your agency has no conflicts of interest due to your work for existing clients.

Respondents must submit their proposal in a PDF format, to Krista Garofalo, Chief Resources Officer, at [email protected] 
Proposals must be received no later than 5 p.m. EDT on September 11, 2020

Request for Information Released: August 21
Deadline for Submission: September 11
Review of Submissions: September 14 - 18
Invitations to Pitch Released: September 21
Pitch Meetings: October 5 - 9
Notification of Agency Selected: October 16

All questions regarding this request for information should be sent to [email protected] no later than September 9.
There will be an opportunity for more thorough questioning later in the submission process so please only send questions pertaining to the request for information.


The Women’s Giving Alliance (WGA) is an initiative of The Community Foundation for Northeast Florida (TCF) devoted to improving the lives of women and girls in Northeast Florida and inspiring women to be strategic philanthropists. WGA is seeking the consulting services of a communications professional to manage content across multiple WGA communication channels. The role includes creating organic content and coordinating content provided by volunteer committees. Current WGA channels target members, prospective members, the news media and the community at large. This role reports to the WGA President, with additional interaction with TCF VP, Strategic Communications; TCF VP Philanthropic Services and TCF Philanthropic Services Officer.

The liaison will develop and execute the master content calendar for WGA. The ideal candidate will be a self-starter, comfortable developing timelines independently and able to demonstrate peer leadership. S/he will be the “ringmaster” of WGA communication and must be comfortable knitting together disparate information into cohesive themes and disseminating that information across various communication channels to help achieve organizational goals.

Specific skills include, but are not limited to, the following:

  • Relationship-building and contributor coordination: The liaison should either be familiar with or quickly become familiar with the WGA structure and inflection points where decisions are made and work is accomplished. S/he will need to maintain an accurate understanding of upcoming WGA events and coordinate volunteers to provide coverage/photos/reports that can be used in the communications vehicles outlined below. S/he will need to access or follow up on WGA meetings where relevant information is surfaced and determine the best communications vehicles to share that information with key audiences. S/he should be able to identify and coordinate resources for the various communications projects and s/he should be able to direct content to be leveraged across platforms.

  • Storytelling: The liaison needs to translate day-to-day WGA work into effective storytelling and leverage those stories across all relevant communication channels.

  • Writing and editing: S/he should be an excellent writer, with experience writing/editing for print and digital formats. Experience with digital-first content creation is preferred. S/he should be familiar with a wide range of communications vehicles (print, video, social media, e-newsletters, etc.) and be able to manage those projects/processes.

  • Process creation: The ability to map current information flows and create logical, effective, replicable processes where none currently exist is highly preferred.

Existing WGA communications vehicles include: Frequency Your Rolepage2image2068907264 page2image2068907552 page2image2068907840

WGA eNews (main source of regular communication with members)

1x month, September June

Work with contributions forwarded by WGA newsletter editor (Linda Hull), making sure all notable info is included and graphics and copy are optimized for digital distribution. Once finalized, secure approval from TCF VP, and send to TCF consultant for execution and distribution. Maintain line-of- sight to eNews analytics and make recommendations to further optimize.

WGA Social Media (now mostly member- focused, event-driven, transactional)

Posting several times per week

Work with WGA social media volunteer (Tricia Rae Stancato) to create content calendars leveraging eNews, presentations, grantee site visits, etc. as well as connecting to relevant broader conversations on social media, to give members and non-members a fuller picture of WGA’s work and point-of- view. Promote WGA website for additional information.

WGA website (

As needed

Work with WGA website coordinator (Kate Ligare) and WGA leadership to share assets and suggest/create storytelling opportunities that can be promoted on social media and can be housed on the website.

WGA News Releases


Develop a news release announcing WGA’s grantmaking and possibly one other major news release per year. Media distribution will be handled by TCF unless otherwise noted.

WGA Annual Report


Help coordinate development process and assist with gathering assets as needed. Annual Report is written and designed by additional WGA consultants.

WGA Large Gatherings


Assist with creating Large Format Presentations using PowerPoint

Other opportunities

  • -  Letters from WGA president for eNews

  • -  Occasional externally-facing executive communications

    (op-eds, speeches, etc.)

Expected time commitment:

  • It is expected that this engagement may require 10-15 hours per week in the early stages, as the liaison gets to know the organization, begins establishing processes and cultivates relationships with contributors. The workload can be variable, increasing around WGA annual meetings and other key committee dates. Depending on the efficiency of processes created, ongoing weekly hours may decrease over time.

  • WGA is most active between September and June, though social media posting and other ongoing activities continue year-round.

Proposal scope and budgetBased on an applicant’s expertise and experience, we would anticipate working with him/her to establish a project plan with a maximum number of billable hours per month to achieve the desired results. We understand this may necessitate a larger Phase 1 allocation to allow for the learning curve that may be necessary, as well as process creation. This might indicate a more moderated Phase 2 allocation that reflects successful processes in place.


Florida Blue is seeking three Sr. Regional Communications Leaders. These roles will be embedded into the local presence teams in South Florida (Doral), West Florida (Tampa) and Central Florida (Lake Mary), so candidates should reside in those regions or be willing to relocate. These roles will provide hyperlocal strategic internal and external communications support as part of the State & Regional Communications team within the larger Enterprise Communications department at Florida Blue.

Links to the job descriptions are below.

Sr. Regional Communications Lead – Tampa Bay

Sr. Regional Communications Lead – Central Florida

Sr. Regional Communications Lead – South Florida  

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