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AP - Coronavirus Topical Guide: http://www.apstylebook.com/topical_most_recent

AP Stylebook tips on the coronavirus: https://www.poynter.org/reporting-editing/2020/ap-stylebook-tips-on-the-coronavirus/

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2020-06-30:

The Senior Director, Reputation Communications will work with the Chief Communications Officer (CCO) and senior leaders across the Enterprise to develop and manage an ongoing communications strategy to enhance and protect the GuideWell/Florida Blue reputation. He/She will act as a strategic communications consultant to several critical Enterprise functions, including HR, IT, Innovation, Government Relations, Legal, and CSR/FB Foundation.

Job duties include but are not limited to:
• Serves as a key member of the Enterprise Communications Leadership Team
• In collaboration with CCO, and other senior leaders, develops and evolves the corporate narrative and work across Enterprise Communications to integrate across channels and all messaging platforms, connecting the dots between day-to-day business activities, products and solutions and the greater mission/purpose of the organization
• Develops integrated, proactive external and internal communications plans and programs to enhance the GuideWell/Florida Blue reputation across all audiences. Assembles and leads project teams from across EC (and other appropriate functions) to execute
• In partnership with policy and GR teams, develop communications that support the company’s regulatory, legislative and advocacy goals
• Drives employee communications that keep employees at all GuideWell companies informed and inspired, bring the company’s values and character to life and that drive desired cultural outcomes.
• Collaborates closely with Business and State/Regional Communications leaders to ensure maximize communications impact and ensure seamless execution
• Oversee development of crisis communications protocols and issues management plans
• Develops and leads execution of thought leadership and executive communications in support of key Enterprise priorities. Develop materials and messaging for executives
• Provide communications counsel and coaching for interviews and external speaking engagements.
• Tracks economic, social and healthcare trends to anticipate opportunities to enhance the company’s reputation

Job Requirements:
• Related Bachelor's degree or equivalent work experience
• 10+ years' related experience
• Broad-based communications experience. Demonstrated success in complex corporate setting
• 5+ years' direct supervisory/management experience
• Experience in highly regulated industry
• Drive new approaches to deliver communications in more creative, efficient, and effective ways by challenging current processes and recommending new approaches
• Experience influencing business partners and facilitate collaboration and alignment between business and corporate objectives
• Experience working with media, key opinion leaders, consumers and other stakeholders
• Strong partnering/collaboration skills. Excellent writing, editing and presentation skills
• Strong business acumen. Social media fluency and digital acumen
• Change management experience

Preferred:
• Master's degree in related field
• Agency experience
• Health care experience

We are an Equal Opportunity Employer/Protected Veteran/Disabled.

2020-06-30:

The Senior Director, Business Communications will work with the Chief Communications Officer and senior leaders across the Enterprise to develop and manage an ongoing communications strategy to drive growth. He/She will act as a strategic communications consultant to Enterprise Marketing, and the leadership of the Commercial segments, Medicare, GuideWell Health and the Diversified Businesses.

Job duties include but are not limited to:
• Serves as a key member of the Enterprise Communications Leadership Team
• Partner with Enterprise Marketing, Commercial Segment, Government and Diversified Business Leads to build integrated communications strategies – including all relevant channels, audiences and activations -- that drive growth and support business objectives. Assembles and directs project teams from across Enterprise Communications (and other relevant functions) to execute
• Collaborate with Marketing and Business leads to maximize the impact of product launches and support cadence of the business (AEP, OEP, SEP, etc.)
• Manages member, provider and agent communications as part of business and segment communications strategies
• Drive new approaches to deliver communications in more creative, efficient, and effective ways by challenging current processes and recommending new approaches

Job Requirements:
• Bachelor's degree or equivalent work experience
• 10+ years' related work experience
• Broad-based communications experience, with special emphasis on marketing communications
• 5+ years' direct supervisory/management experience
• Experience influencing business partners and facilitate collaboration and alignment between business and corporate objectives
• Demonstrated success in complex corporate setting
• Experience working with media, key opinion leaders, consumers and other stakeholders
• Strong partnering/collaboration skills
• Excellent writing, editing and presentation skills
• Creative thinker with a strong business acumen
• Social media fluency and digital acumen

Preferred:
• Master's degree
• Consumer PR agency experience
• Health insurance experience

We are an Equal Opportunity Employer/Protected Veteran/Disabled.

2020-06-30:

The Senior Director, State & Regional Communications supports our company's hyperlocal strategy, provides functional oversight to Local Presence Team communicators, and ensures integrated execution of GuideWell/Florida Blue communications strategies in the markets and communities we serve. In addition, he/she ensures that local strategies, activities and stories are leveraged at the state and corporate levels in ways that enhance our reputation and support key business objectives.

Job duties include but are not limited to:
• Serves as a key member of the Enterprise Communications Leadership Team
• Serves as key link between Enterprise communications strategies and in-market customization and activation. Collaborates closely with Corporate and Business Communications to ensure seamless execution and maximum impact
• Leads, mentors and develops a team of talented communications professionals/generalists who serve on Local Presence Leadership teams and have a dotted line reporting relationship to the Market Presidents
• Develops and cultivates relationships with key state level coalitions, media outlets and opinion leaders
• Develop plan and mechanisms to engage with influencers and media across Florida and in each market
• Proactively develop and distribute stories that support the GuideWell/Florida Blue narrative in local markets
• Drive new approaches to deliver communications in more creative, efficient, and effective ways by challenging current processes and recommending new approaches
• Proactively pitches stories to the media about company achievements
• Responsible for directing day-to day strategy and execution of the integrated communication plan for the regions

Job Requirements:
• Bachelor's degree or equivalent work experience
• 10+ years' related work experience
• Broad-based communications experience in a corporate setting, including media relations
• 5+ years' direct supervisory/management experience
• Familiarity with Florida market and cultural dynamics, and experience in health care
• Experience cultivating relationships inside and outside of the organization working with content partners on a regular basis
• Fluency in current communication and social media trends, looking forward to developing emerging channels
• Excellent communication, collaboration, presentation and organizational skills including the ability to inspire team members
• Experience influencing business partners and facilitate collaboration and alignment between business and corporate objectives
• Strong partnering/collaboration skills
• Excellent writing, editing and presentation skills, with a strong business acumen
• Experience working with media, key opinion leaders, consumers and other stakeholders
• Social media fluency and digital acumen

Preferred:

• Master's degree
• Health insurance experience

We are an Equal Opportunity Employer/Protected Veteran/Disabled.

Apply at: https://careers.guidewell.com/us/en/job/21331/Sr-Director-State-and-Regional-Communications

 

2020-07-23:

Are you a seasoned healthcare marketing & communications professional? We are looking for YOU! 

Why Join Ascension?

Ascension is a faith-based healthcare organization dedicated to transformation through innovation across the continuum of care. As one of the leading non-profit and Catholic health systems in the U.S., Ascension is committed to delivering compassionate, personalized care to all, especially to those most in need. In FY2018, Ascension provided nearly $2 billion in care of persons living in poverty and other community benefit programs.

Ascension includes approximately 156,000 associates and 34,000 aligned providers. The national health system operates more than 2,600 sites of care – including 151 hospitals and more than 50 senior living facilities – in 21 states and the District of Columbia, while providing a variety of services including physician practice management, venture capital investing, investment management, biomedical engineering, facilities management, clinical care management, information services, risk management, and contracting through Ascension’s own group purchasing organization.

What You Will Do

As a Director, Marketing & Communications with Ascension, you will have the opportunity to lead business-driven and results-focused campaigns while collaborating with market leadership and the marketing & communications function to leverage planning, policies & procedures for implementation. 

Responsibilities:

  • Serves as Marketing and Communications director of local brand and business category for the organization, leading consumer engagement and retention, consumer experience, internal communications and engagement, and growth and business development for the market and service area. 
  • Responsible for project management, implementation and deadline-driven delivery of all marketing and communications activity in the market. 
  • Works closely with market leadership including Market Executive, Strategy, Finance Operations, and Ascension Medical Group leaders to understand competitive environment, business targets, growth drivers, opportunities and rapid response. 
  • Contributes to and is accountable for operational planning, coordination and decision-making.
  • Contributes to product and service innovation, differentiation, design and positioning efforts.
  • Oversees ongoing talent development and team management of the Florida-based associates on the Marketing and Communications team. 

What You Will Need

Education:

  • High school diploma/GED with 2 years of experience, or Associate's degree, or Bachelor's degree required.
  • Degree within Marketing and/or Communications is preferred. 
  • Master's degree preferred.

 

Work Experience:

  • 5 years of experience required.
  • 10 years of leadership experience with strategic decision making and project management responsibilities, including marketing and/or communications experience is strongly preferred. 
  • 2 years of leadership or management experience required.
  • 5 years of leadership or management experience preferred.


Equal Employment Opportunity

Ascension is an EEO/AA employer: M/F/Disabled/Vet. For further information regarding your EEO rights, click on the following link to the “EEO is the Law” poster:
Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.


E-Verify Statement

Ascension participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.

E-Verify (link to E-verify site) 

Click here to apply

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