August 2017 Print

President's Report

North Florida PRSA Board of Directors Nominations

The North Florida Chapter of PRSA has experienced a fantastic 2017 so far, and we look forward to continuing that trend in 2018. You've probably heard at least one PRSA member say "You get out of your membership what you put into it!" What better way to get the most out of your membership than by serving on the Board of Directors! I can personally attest that the PRSA Board is the main reason I have found (and been hired at) the majaority of my jobs in Jacksonville. Without this Board, I would not be the communications professional I am today. 

If you're looking to expand your role within PRSA, gain leadership experience or make more connections, then serving on the 2018 PRSA Board of Directors is something you should strongly consider. If you would like to learn more, please email me at by Tuesday, September 29. 



PRSA National Governance Committee Recommendations

The PRSA International Conference is coming up October 8 - 10 (register today if you haven't yet), and part of PRSA ICON includes Leadership Assembly. During Leadership Assembly, all assembly delegates from across the country will be asked to vote on four proposed ammendments. Below is a message from Jane N. Law, APR, Co-Chair of the 2017 PRSA National Governance Committee explaining the proposed ammendments.

If you have any questions or input about the proposed ammendments, please email me at I'd like to thank Jerri Franz, APR, CPRC and Cheryl Munn, APR for serving as our two Assembly Delegates.

Letter from Jane N. Law, APR, Co-Chair of the 2017 PRSA National Governance Committee

The Public Relations Society of America (PRSA) Governance Committee, which represents members from across the United States and includes current and former Society leaders, has recommended changes to four bylaws this year. The Board of Directors has unanimously endorsed all the recommended changes.

The recommendations are:

  • Clarify that the Board of Directors will approve PRSA District bylaws.
  • Remove barriers to membership and better reflect our base by changing “public relations professional” to “communications professional” in the membership verbiage.
  • Secure the best talent and improve diversity by electing all Board of Directors members at-large.
  • Entrust the Board of Directors to revise bylaws.

These governance initiatives will be coming before the Leadership Assembly on Saturday, Oct. 7, when the delegates will be asked to vote on the proposed amendments. There will be several pieces of communications around these proposed changes, the first of which is a blog post by PRSA 2017 National Chair Jane Dvorak, APR, Fellow PRSA.

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Classified Ads



The Public Relations Specialist supports public relations and thought leadership programs that focus on creating and maintaining a favorable public image across all business units within the organization, and positions the Adecco Group and its subsidiaries as subject matter experts in a wide range of Business to Business (B2B) and Business to Consumer (B2C) topics.



  • Helps plan and administer public relations programs designed to create and maintain a favorable public image for multiple, diverse business units.
  • Creates company literature and other forms of communication.
  • Drafts and/or edits press materials for internal and external audiences, including public statements, news releases, responses to press inquiries, bylined articles, marketing collateral.
  • Coordinates interviews with internal stakeholders and ensures they are properly prepared by developing comprehensive briefing books, including talking points, questions and answers and backgrounds on journalists and publications.
  • Liaises with internal marketing team and external agencies to ensure identified goals, objectives and tactics are successfully managed and executed.
  • Contributes to the development, maintenance and adherence of corporate public relations strategies and communication policies/procedures for the preparation and issuance of public statements, crisis communications programs and proprietary information guidelines.
  • Stays abreast of industry trends and marketing/public relations/communications best practices.
  • Acts as a public relations subject matter expert for sales and field organizations.
  • Maintains and reports on various internal metrics on a regular basis.
  • Collaborates with the Content and Social Media teams to ensure media placements are leveraged across all digital platforms to increase engagement.
  • Participates in special projects and performs other duties as assigned.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations will be made upon request to enable individuals with disabilities to perform the essential functions.



Bachelor’s degree in communications, marketing, journalism or a related field with a minimum of 2-3 years of related experience with B2B and B2C public relations programs; or equivalent combination of post high school education and experience.

Previous experience within a marketing/public relations agency, strong knowledge of media relations and previous experience working for a national, multi-location company with multiple brands is highly desirable


  • Skilled in communicating effectively verbally and in writing internally and externally for the organization.
  • Ability to proactively establish and maintain effective working relationships.
  • Ability to work constructively in a highly-detailed, fast-paced, team-oriented work environment.
  • Ability to produce original ideas within a short deadline.
  • Ability to collaborate across divisions and functions, and engage colleagues at all levels in projects and processes.
  • Ability to work independently and exercise good judgment/decision-making.
  • Ability to successfully support multiple projects with competing priorities and tight deadlines.
  • Ability to prepare, deliver and review formal presentations.
  • Ability to maintain a current understanding of the organization’s history and operational priorities. 
  • Ability to help plan a communications strategy in addition to the ability to help design, evaluate and report on a communications campaign.
  • Ability to understand, research, analyze and draw conclusions about the attitudes and behavior of a select audience.
  • Ability to help develop new and innovative public relations and communications strategies to suit a variety of audiences.
  • Knowledge of and the ability to interpret and apply best practices and standards in marketing, communications and public relations.
  • Proficient with Microsoft Office products, including Word, Excel, PowerPoint and Outlook, in addition to internet and social media platforms.
  • Proficient in Cision or a similar PR tool.


**Apply here or email your resume and three writing samples to


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 

EEO is the Law (poster) | EEO is the Law (poster supplement) | Reaffirmation of Affirmative Action Policy Statement 


It’s an exciting time at The Main Street America Group!  We are a stable, billion-dollar, “A”-rated, super-regional property and casualty insurance company that is well-positioned for growth, and we are looking to add great talent to help us achieve our goals.   


We currently have a temporary opening for a 4-6 month period in our HR/Communications department.

Pay Range $20.00 - $25.00 per hour

Description: The communications specialist serves as support for The Main Street America Group’s internal/employee communications functions.

Responsibilities include:

• Research, write, edit, proofread and post content for company’s intranet.
• Assistance with creation and issuance of product marketing announcements.
• Engage key stakeholders via company’s social media outlets.
• Support employee events, as well as companywide manager meetings and employee town halls and roundtables with senior management.
• Promote company’s human resources initiatives through development of communications materials.
• Assist with company community relations efforts.
• Develop variety of communications materials requested by internal clients (i.e., PowerPoint presentations, fliers, advertisements).
• Support corporate communications staff by representing unit on cross-functional internal teams and/or completing assigned tasks.



  • Bachelor’s degree in public relations, journalism, integrated marketing communications or other communications-related field.
  • One (1) to three (3) years corporate communications experience.
  • Working knowledge of Associated Press (A.P.) Style.
  • Excellent communications skills, written and verbal.
  • Ability to work both independently and as part of a team.
  • Solid relationship building skills.
  • Strong planning and organizational skills, as well as attention to detail.
  • Working knowledge of computers is required. Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint).
  • Content management system (Microsoft SharePoint and Drupal) experience a plus.

Serving our customers since 1923, The Main Street America Group is a stable, billion-dollar P&C insurance company, Rated A by AM Best and offers:

  • Medical, Dental & Vision (Day 1 coverage)
  • Paid Time Off Bank
  • 401(k) with Company Match
  • Pension Plan
  • Incentive (Bonus) Plan
  • Employee Recognition Program
  • Paid Holidays
  • Company-Paid Disability and Life Insurance
  • Tuition Reimbursement
  • Flexible Spending Accounts for Health & Dependent Care

Contingency Recruiters: Please do not send resumes directly to any hiring manager within the MSA organization.  If you would like to discuss this position, please contact the Staffing Department directly and NOT our managers. You must have a signed and current search agreement with the MSA Staffing Department before any resumes can be reviewed. Any resumes sent directly to MSA without a contract and specific work order in place for the position will be considered property of MSA.  Thank you for your cooperation in this matter!

Apply online.


Brooks Rehabilitation is currently seeking a Marketing Specialist to join the Brooks Rehabilitation Integrated Marketing Communications team. The role willcollaborate with colleagues and stakeholders in building, monitoring and executing various marketing plans and activities to advance Brooks Rehabilitation’s strategic plan and objectives. The individual should be an eager self-starter who can handle multiple projects and deadlines while demonstrating an understanding of marketing, critical thinking and strategic counseling competencies.


Responsibilities include:

  • Works closely with members of the Brooks Rehabilitation Integrated Marketing Communications department to support marketing initiatives and programs.
  • Day-to-day management of the system’s digital signage platform including content creation and programming.
  • Implements and maintains the system’s digital asset management system.
  • Assists in the redesign of the organization’s intranet.
  • Supports execution, analysis and optimization of SEO, paid search and digital advertising campaigns.
  • Content creation for traditional and digital mediums.
  • Social media support and CRM database management support.
  • Demonstrates project management skills through the entire project life cycle.
  • Measures effectiveness of strategies using analytics and implements recommendations for improvements based on data and best practices.
  • Continually strives to improve efficiency and functionality of marketing tools and tactics and facilitates innovation and technological advancements.
  • Proactively seeks opportunities to build and improve positive relationships and credibility with colleagues, peers and stakeholders.
  • Assesses opportunities for improvements, and demonstrates willingness and ability to adapt to change.



  • Proven knowledge of various marketing tactics, to include managing and optimizing digital campaigns and platforms, CRM databases, email campaigns and traditional methods.
  • Writing digital marketing content for traditional and digital platforms.
  • Broad based knowledge of marketing tactics. Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication skills, project management, presentation skills and interpersonal skills.
  • Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork.
  • Must be comfortable in a fast-paced and changing environment.
  • Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality.
  • Must be able to work independently and collaboratively to prioritize and drive forward multiple projects.
  • Must possess high personal motivation supporting a strong work ethic, flexibility and creativity.
  • Has a positive influence on others.
  • May require experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels.
  • May require experience managing and optimizing multiple, complex search and social media campaigns.
  • Preferred candidates will have active Google AdWords and Google Analytics certifications (basic and advanced) as well as Facebook Advertising Certifications (buying and planning).
  • Preferred skills include knowledge of InDesign, Photoshop, WordPress, SharePoint, video-editing software, MAC, photography/videography equipment.
  • Bachelor’s degree in marketing, communications, public relations, business administration or equivalent professional work experience.



Responsible for a wide range of tasks, including writing, designing, editing, consulting, and Content Management System (CMS) support and training. Assists units with creating, publishing and maintaining web content. Ensures content meets Web Content Accessibility Guidelines (WCAG) standards. Creates, organizes, and manages content for University’s high-level webpages.


Bachelor’s degree from a regionally accredited college or university.
Preference shown to applicants who meet the required qualifications and also possess the following:
Experience in digital communication and website development.
Ability to design, conceptualize and assemble exceptional online content. 
Strong writing skills to spot errors and correct web content when needed.
Skills in user experience including web design, usability and functionality.
Knowledge of accessibility and WCAG accessibility standards.
Experience using Adobe Creative Suite and basic design concepts.
Ability to communicate with a wide range of clients.
Ability to work well within a cross-departmental team environment.
Ability to manage multiple projects in a fast-paced, deadline driven environment.

Learn more and apply at 

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