External Resources for Communicators When Talking about Coronavirus or Social Injustice Print

President's Report


AP - Coronavirus Topical Guide: http://www.apstylebook.com/topical_most_recent

AP Stylebook tips on the coronavirus: https://www.poynter.org/reporting-editing/2020/ap-stylebook-tips-on-the-coronavirus/

Michael Smart PR – How COVID-era PR Pros are Finding Success – Free recorded webinar: https://michaelsmartpr.com/pr-pros-succeeding-in-covid-era/?utm_campaign=oo&utm_source=mspr&utm_medium=email&utm_content=sgn&utm_term=e20200604

Racial Injustice

Diversity Style Guide: https://www.diversitystyleguide.com/

“Responding to Racial Injustice with Change and Healing” – PRSA Webinar: Click here for playback.  Please be sure to be logged into your PRSA account to access.




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Calendar of Events

Managing Virtual Teams, Marla Albertie, M.Ed.

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Classified Ads


Request for Information
Issued by:
Treasure Coast Food Bank
Krista Garofalo, Chief Resources Officer

Confidentiality Notice
All materials contained in this request for information are protected by copyright law, and may not be reproduced, republished, distributed, transmitted, displayed, broadcast or otherwise exploited in any manner without the consent of Treasure Coast Food Bank.

About Us
Treasure Coast Food Bank, the largest hunger relief organization on Florida’s Treasure Coast, works tirelessly to provide direct services and outreach programs to help support children, seniors, and families in need. With a staff of over 40 employees, and a fleet of more than 8,000 volunteers, TCFB distributes millions of meals annually to our neighbors in Indian River, St. Lucie, Martin, and Okeechobee counties.

Founded in 1988, Treasure Coast Food Bank works to solve hunger by providing direct food service programs, running innovative grassroots initiatives, educating the public about the struggles people face in our communities, and advocating on behalf of those in need. In partnership with farmers, manufacturers, retail stores, and nearly 300 schools and partner agencies, Treasure Coast Food Bank serves as a bridge between food sources and individuals who are struggling to put food on the table.

Marketing & Public Relations Program Objectives
We are seeking a firm to provide marketing and public relations services to meet the following objectives:
1. To build brand awareness locally and nationally.
2. Advocate as a leader in implementing hunger solutions.
3. Position the organization as a center of competency for hunger issues.
4. Obtain and increase financial support from multiple, innovative revenue streams and sources of in-kind support

Please include the following information in your request:

Agency Contact Information
Number of Full-Time Employees and Locations of Offices
Ownership structure
Legal inquiries – have there been any legal actions brought against you in the last 7 years?
Brief description of the agency culture and principles

Bios of key staff servicing non-profit sector clients
List of clients specific to the non-profit sector
Description of the size of companies the agency represents and the average term of client engagements
List of the services offered in-house, and services contracted out to other vendors or partners
Rates for services (retainer, by the hour, or by some other method)
What makes your firm unique?
Please provide 3 one-paragraph to one-page case studies which represent the agency’s work (one of them should be from the last 12 months, and none older than three years)
How would you structure a team given a monthly budget of $2,500?
Please provide a one paragraph summary of why your agency would be a good fit for our organization.

Please include a statement confirming your agency has no conflicts of interest due to your work for existing clients.

Respondents must submit their proposal in a PDF format, to Krista Garofalo, Chief Resources Officer, at [email protected] 
Proposals must be received no later than 5 p.m. EDT on September 11, 2020

Request for Information Released: August 21
Deadline for Submission: September 11
Review of Submissions: September 14 - 18
Invitations to Pitch Released: September 21
Pitch Meetings: October 5 - 9
Notification of Agency Selected: October 16

All questions regarding this request for information should be sent to [email protected] no later than September 9.
There will be an opportunity for more thorough questioning later in the submission process so please only send questions pertaining to the request for information.


Florida Blue is seeking three Sr. Regional Communications Leaders. These roles will be embedded into the local presence teams in South Florida (Doral), West Florida (Tampa) and Central Florida (Lake Mary), so candidates should reside in those regions or be willing to relocate. These roles will provide hyperlocal strategic internal and external communications support as part of the State & Regional Communications team within the larger Enterprise Communications department at Florida Blue.

Links to the job descriptions are below.

Sr. Regional Communications Lead – Tampa Bay

Sr. Regional Communications Lead – Central Florida

Sr. Regional Communications Lead – South Florida  


Reports to: Director of Marketing

Summary of Job: Carries out programs, projects and activities designed to increase and retain membership in the club, help new members become involved and feel welcome, and make all members feel valued and appreciated. Represent the Club in its relationships with external constituencies. Plan (with the Social & Entertainment Committee) and execute all member social events, be present to attend to members’ needs and take photographs. Develop and carry out the Club’s social media programming.   

Minimum Job Requirements: 

  • Bachelor’s degree in Marketing and Communications or equivalent work experience;
  • 3+ years in the private club or hospitality industry working in membership, marketing, and communications;
  • Must have a professional demeanor, a gracious attitude, and the ability to interface with a high-end clientele;
  • Demonstrates ability to establish and maintain effective working relationships with all departments, team members, current and prospective members, and business partners;
  • Demonstrates understanding and experience in membership sales techniques with upscale clientele in a private club;
  • Proficiency and experience with Microsoft Office Applications; 
  • Dynamic interpersonal and written communication skills, and exceptional proofreading ability
  • Highly organized and presents a professional demeanor
  • The ability and motivation to occasionally work nights, weekends, and holidays when and where appropriate to engage and build strong member relationships;
  • High standards of integrity and reliability
  • Successful completion of drug testing;
  • U.S. citizenship or valid work visa and passport.

Summary of Responsibilities: Recruit and process new members, attend club events, take photos, maintain active presence on the Club’s Social Media Platforms, help plan and execute member events, serve as the members’ primary source on contact; maintain all membership files with the utmost confidentiality. Experience in private country clubs desired. Enthusiastic and outgoing personality a must. Perform other jobs as assigned by management.

Competitive salary plus commission.   Excellent benefits which includes group medical, vision, and dental, 401(k), PTO, and more.

Please send resume to: Kenny Butler, Manager of Human Resources, [email protected]


The Senior Director, Reputation Communications will work with the Chief Communications Officer (CCO) and senior leaders across the Enterprise to develop and manage an ongoing communications strategy to enhance and protect the GuideWell/Florida Blue reputation. He/She will act as a strategic communications consultant to several critical Enterprise functions, including HR, IT, Innovation, Government Relations, Legal, and CSR/FB Foundation.

Job duties include but are not limited to:
• Serves as a key member of the Enterprise Communications Leadership Team
• In collaboration with CCO, and other senior leaders, develops and evolves the corporate narrative and work across Enterprise Communications to integrate across channels and all messaging platforms, connecting the dots between day-to-day business activities, products and solutions and the greater mission/purpose of the organization
• Develops integrated, proactive external and internal communications plans and programs to enhance the GuideWell/Florida Blue reputation across all audiences. Assembles and leads project teams from across EC (and other appropriate functions) to execute
• In partnership with policy and GR teams, develop communications that support the company’s regulatory, legislative and advocacy goals
• Drives employee communications that keep employees at all GuideWell companies informed and inspired, bring the company’s values and character to life and that drive desired cultural outcomes.
• Collaborates closely with Business and State/Regional Communications leaders to ensure maximize communications impact and ensure seamless execution
• Oversee development of crisis communications protocols and issues management plans
• Develops and leads execution of thought leadership and executive communications in support of key Enterprise priorities. Develop materials and messaging for executives
• Provide communications counsel and coaching for interviews and external speaking engagements.
• Tracks economic, social and healthcare trends to anticipate opportunities to enhance the company’s reputation

Job Requirements:
• Related Bachelor's degree or equivalent work experience
• 10+ years' related experience
• Broad-based communications experience. Demonstrated success in complex corporate setting
• 5+ years' direct supervisory/management experience
• Experience in highly regulated industry
• Drive new approaches to deliver communications in more creative, efficient, and effective ways by challenging current processes and recommending new approaches
• Experience influencing business partners and facilitate collaboration and alignment between business and corporate objectives
• Experience working with media, key opinion leaders, consumers and other stakeholders
• Strong partnering/collaboration skills. Excellent writing, editing and presentation skills
• Strong business acumen. Social media fluency and digital acumen
• Change management experience

• Master's degree in related field
• Agency experience
• Health care experience

We are an Equal Opportunity Employer/Protected Veteran/Disabled.

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